AI Content Strategy Lead

Bank of America; Newark (DE); On-site; USD 140,000 - 180,000; Full time

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead to shape content strategy across Consumer and enterprise lines. This role focuses on applying AI and large language models to content planning, development, and experiences in an evolving digital landscape.

The successful candidate will partner with Digital, SEO, Marketing Strategy, Social, Analytics, and other teams to drive scalable content programs, measure impact, and accelerate the adoption of AI-enabled workflows while

Qualifications

• Turns ambiguity into action by creating clarity and scalable strategies in matrixed environments.
• Curious and forward-thinking with a passion for emerging technologies and evolving customer behavior.
• 10+ years of experience in content marketing.
• Strong content strategist with experience translating objectives into programs.
• Experience applying AI and LLMs to content planning and workflow improvement.
• Understanding how AI and discovery are reshaping content marketing and customer expectations.
• Experience using data and performance metrics to drive outcomes.
• Experience developing content strategies across channels including digital and social.
• Proven ability to influence senior leaders in a matrixed organization.

Responsibilities

• Lead and direct work to develop and deliver the marketing strategy for a portfolio.
• Use data to make strategic marketing decisions and track budgets.
• Partner across Digital, SEO, Marketing Strategy, Social, Analytics teams.
• Define content strategy evolving with AI-powered experiences.
• Develop scalable frameworks and best practices for AI-enabled content.

Skills

Collaboration

Customer Focus

Decision Making

Product Marketing

Branding

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead to shape content strategy across Consumer and enterprise lines. This role focuses on applying AI and large language models to content planning, development, and experiences in an evolving digital landscape.

The successful candidate will partner with Digital, SEO, Marketing Strategy, Social, Analytics, and other teams to drive scalable content programs, measure impact, and accelerate the adoption of AI-enabled workflows while