AI-Powered Content Strategy Lead

Bank of America; Pennington (NJ); Hybrid; USD 125,000 - 185,000; Full time

Job summary

Bank of America invites an experienced content strategy leader to shape AI-driven content programs for the Consumer and enterprise teams. You will lead a team, define strategies, and partner with Digital, SEO, Marketing Strategy, Social and Analytics to align content with business goals.

The ideal candidate has 10+ years in content marketing, a deep AI/LLM background, and a proven ability to drive measurable impact in a complex, regulated environment.

Qualifications

• 10+ years of experience in content marketing.
• Experience applying AI/LLMs to content planning and workflows.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead content strategy and enablement for a portfolio of programs and products.
• Use data to drive strategic marketing decisions and measure ROI.
• Collaborate across Digital, SEO, Marketing Strategy, Social and Analytics.
• Define scalable content frameworks and AI-enabled workflows.

Skills

Content marketing leadership

AI / LLM experience

Strategic thinking

Stakeholder management

Data-driven decision-making

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America invites an experienced content strategy leader to shape AI-driven content programs for the Consumer and enterprise teams. You will lead a team, define strategies, and partner with Digital, SEO, Marketing Strategy, Social and Analytics to align content with business goals.

The ideal candidate has 10+ years in content marketing, a deep AI/LLM background, and a proven ability to drive measurable impact in a complex, regulated environment.