AI-Driven Marketing Enablement Lead

Bank of America; Charlotte (NC); On-site; USD 90,000 - 128,000; Full time

Benefits offered by this job

Benefits eligible

Annual discretionary plan

Paid time off

Job summary

Bank of America is seeking a Marketing Programs Specialist to support initiatives that enhance content visibility and AI-powered experiences. You will work with creative leads to ensure digital experiences are built, published, and optimized using AEM, analytics, and aligned with marketing and technology partners.

The role requires 4+ years in marketing campaign or project management, strong organizational skills, and proficiency with Adobe tools.

Qualifications

• 4+ years of marketing campaign management or project management experience.
• Self-motivated with the ability to manage aggressive deadlines and multiple projects.
• Detail-oriented with strong organizational and time-management skills.
• Understanding of corporate standards, procedures, and approvals.
• Ability to translate strategy into clear objectives and measure performance.
• Enterprise mindset with cross-organizational impact awareness.
• Excellent oral and written communication skills.
• Proficient in MS Office (Word, Excel, PPT).
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics.

Responsibilities

• Support marketing programs and initiatives for medium to large products and processes.
• Own delivery of primary components and use advanced analysis to recommend improvements.
• Support marketing operations including performance, risks and controls, audits, and content management.
• Collaborate with Marketing, Technology, SEO, and agency teams to support day-to-day operations.
• Build expertise in AEM components, publishing processes, content architecture.

Skills

Adaptability

Collaboration

Problem Solving

Product Marketing

Branding

Project Management

Active Listening

Attention to Detail

Oral Communications

Prioritization

Solution Delivery Process

Analytical Thinking

Business Acumen

Digital Marketing

User Experience Design

Written Communications

Education

High School Diploma / GED

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Customer Journey Analytics

Job description

Bank of America is seeking a Marketing Programs Specialist to support initiatives that enhance content visibility and AI-powered experiences. You will work with creative leads to ensure digital experiences are built, published, and optimized using AEM, analytics, and aligned with marketing and technology partners.

The role requires 4+ years in marketing campaign or project management, strong organizational skills, and proficiency with Adobe tools.