AI Content Strategy Architect

Bank of America; Charlotte (NC); On-site; USD 125,000 - 185,000; Full time

Job summary

Bank of America is seeking a leader in Content Strategy & Enablement to guide the Content Marketing Center of Excellence. The role focuses on AI-enhanced content strategy, content experiences, and cross-functional collaboration to deliver measurable business impact across consumer lines.

The ideal candidate combines strategic thinking with hands-on execution, leveraging AI and LLMs to modernize content planning, creation, and distribution while navigating a complex regulatory environment and

Qualifications

• 10+ years of experience in content marketing.
• Practical experience applying AI and LLMs to content planning, creation, optimization, research and workflow improvement.
• Strong communication, presentation and stakeholder management skills, with the ability to influence senior leaders.

Responsibilities

• Lead and direct work across the team to develop and deliver the overall marketing strategy.
• Use data to make strategic marketing program decisions and build partnerships across the enterprise.
• Develop AI-enabled content strategies and enablement within the Content Marketing Center of Excellence.
• Drive adoption of AI-powered approaches to content marketing and ensure alignment with business objectives.

Skills

Collaboration

Customer Focus

Decision Making

Product Marketing

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a leader in Content Strategy & Enablement to guide the Content Marketing Center of Excellence. The role focuses on AI-enhanced content strategy, content experiences, and cross-functional collaboration to deliver measurable business impact across consumer lines.

The ideal candidate combines strategic thinking with hands-on execution, leveraging AI and LLMs to modernize content planning, creation, and distribution while navigating a complex regulatory environment and