AI-Driven Marketing Enablement Lead

Bank of America; Newark (DE); On-site; USD 90,000 - 128,000; Full time

Benefits offered by this job

Benefits eligible

Annual bonus program

Onsite work policy

Job summary

Bank of America is seeking a Marketing Programs Specialist to own and optimize initiatives for medium to large products and processes. You will analyze data, collaborate with partners, and drive content visibility, including AEM management and AI/LLM considerations.

You will partner with Marketing, Technology, SEO, and agencies to deliver solutions, support day-to-day operations, and ensure campaigns meet aggressive deadlines while maintaining quality and compliance standards.

Qualifications

• 4+ years of marketing campaign management or project management experience.
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment.
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills.
• Understands the importance of corporate standards, procedures, and approval processes.
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance.
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly.
• Excellent oral and written communication skills.
• Proficient in MS Office Product Suite (Word, Excel, PPT).
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics.

Responsibilities

• Support the execution of initiatives that improve content visibility across search engines and AI-powered experiences.
• Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption.
• Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
• Partner with stakeholders to gather, document, and review business and platform requirements.
• Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.
• Participate in UAT and support validation of platform solutions.
• Manage global content elements and shared platform capabilities across marketing experiences.
• Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners.
• Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
• Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution.

Skills

Marketing strategy

Campaign management

Project management

Communication

Attention to detail

Time management

Relationship management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Adobe Experience Manager

Adobe Analytics

Adobe Customer Journey Analytics

MS Office

Job description

Bank of America is seeking a Marketing Programs Specialist to own and optimize initiatives for medium to large products and processes. You will analyze data, collaborate with partners, and drive content visibility, including AEM management and AI/LLM considerations.

You will partner with Marketing, Technology, SEO, and agencies to deliver solutions, support day-to-day operations, and ensure campaigns meet aggressive deadlines while maintaining quality and compliance standards.