AI-Driven Content Strategy Lead

Bank of America; Charlotte (NC); On-site; USD 125,000 - 185,000; Full time

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead within the Content Marketing Center of Excellence to define how content strategy and experiences evolve in an AI-powered landscape for the Consumer line of business.

The role requires a strong content strategist with practical AI experience, translating business priorities into scalable programs, guiding cross-functional teams, and delivering measurable impact in a complex, regulated enterprise.

Qualifications

• 10+ years of experience in content marketing.
• Strong content strategist with ability to translate objectives into programs.
• Practical experience applying AI and LLMs to content planning, creation, and workflow.
• Experience influencing senior leaders in a matrixed organization.

Responsibilities

• Lead the AI-powered content strategy and enablement initiatives.
• Collaborate with Digital, SEO, Marketing Strategy, Social, Analytics to align content with customer journeys.
• Operationalize content initiatives from strategy to delivery with quality and speed.
• Drive adoption of new AI-enabled workflows across lines of business.

Skills

Strategic Thinking

Content Marketing

AI/LLM

Stakeholder Mgmt

Leadership

Data-driven decisions

Education

High School Diploma or GED

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead within the Content Marketing Center of Excellence to define how content strategy and experiences evolve in an AI-powered landscape for the Consumer line of business.

The role requires a strong content strategist with practical AI experience, translating business priorities into scalable programs, guiding cross-functional teams, and delivering measurable impact in a complex, regulated enterprise.