AI Content Strategy Lead

Bank of America; Boston (MA); On-site; USD 125,000 - 185,000; Full time

Benefits offered by this job

Discretionary incentive

Benefits eligible

Job summary

Bank of America is seeking an AI Content Strategy & Enablement Lead to modernize content strategy and operations using AI-driven approaches across the Consumer line of business. You will develop scalable frameworks and guide how content marketing adapts to AI and LLMs.

In this role, you will collaborate across Digital, SEO, Marketing Strategy, Social, Analytics, and more, translate business priorities into actionable content plans, and drive execution in a complex matrixed organization while

Qualifications

• Demonstrated ability to translate business priorities into actionable content plans.
• Experience applying AI and LLMs to content planning, creation, and optimization.
• Strong stakeholder management and communication skills across a matrixed organization.

Responsibilities

• Drive advancements in content strategy and optimization using AI and human expertise.
• Collaborate with Digital, SEO, Marketing Strategy, Social, Analytics to align content strategy with customer experiences.
• Define scalable content frameworks and playbooks to enable AI-assisted workflows.

Skills

Collaboration

Customer and Client Focus

Decision Making

Product Marketing and Branding

Strategic Thinking

Adaptability

Analytical Thinking

Digital Marketing

Oral Communications

Relationship Building

Active Listening

Business Acumen

Coaching

Leadership Development

Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking an AI Content Strategy & Enablement Lead to modernize content strategy and operations using AI-driven approaches across the Consumer line of business. You will develop scalable frameworks and guide how content marketing adapts to AI and LLMs.

In this role, you will collaborate across Digital, SEO, Marketing Strategy, Social, Analytics, and more, translate business priorities into actionable content plans, and drive execution in a complex matrixed organization while