Senior Adobe Target Developer — Personalization & A/B Testing

Publicis Sapient; Irving (TX); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation package

Health benefits

Paid leave and holidays

Work-life balance programs

Wellness program

Job summary

Publicis Sapient in Irving, TX is seeking a Sr. Adobe Target Developer who translates experimentation requirements into reliable, measurable implementations and helps maintain code quality, QA, accessibility, performance and release readiness.

You will develop and support Target activities for tests, personalization and recommendations, configure audiences and scripts, and collaborate with product, design, analytics and MarTech to deliver technically sound experiments.

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Audience setup

Profile scripts

QA

Debugging

Git workflows

Education

Bachelor’s or Master’s degree in information technology, computer science, digital technology, design or equivalent experience

Tools

Git

Analytics integration

Job description

Publicis Sapient in Irving, TX is seeking a Sr. Adobe Target Developer who translates experimentation requirements into reliable, measurable implementations and helps maintain code quality, QA, accessibility, performance and release readiness.

You will develop and support Target activities for tests, personalization and recommendations, configure audiences and scripts, and collaborate with product, design, analytics and MarTech to deliver technically sound experiments.