Senior Adobe Target Engineer — A/B Testing & Personalization

Publicis Sapient; Atlanta (GA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Paid leave

Wellness program

Job summary

Publicis Sapient is seeking a Sr. Adobe Target Developer to translate experimentation requirements into reliable, measurable implementations.

You will ensure quality in code, QA, accessibility, performance and release readiness while collaborating with product, design, analytics and MarTech teams. You will develop Target activities for tests and personalization, configure audiences and safeguards, and create reusable scripts and documentation to improve consistency and delivery speed across

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

Skills

Adobe Target experience

A/B testing

Multivariate testing

Experience targeting

Personalization

Audiences setup

Profile scripts

QA & debugging

Frontend components

Git-based development

Code review

Deployment workflows

Release readiness

Communication skills

Education

Bachelor’s or Master’s degree in IT/CS or equivalent

Tools

Git-based development tools

Job description

Publicis Sapient is seeking a Sr. Adobe Target Developer to translate experimentation requirements into reliable, measurable implementations.

You will ensure quality in code, QA, accessibility, performance and release readiness while collaborating with product, design, analytics and MarTech teams. You will develop Target activities for tests and personalization, configure audiences and safeguards, and create reusable scripts and documentation to improve consistency and delivery speed across