Adobe Target Tech Lead: Lead Personalization & Experiments

Publicis Sapient; Chicago (IL); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Paid leave & holidays

Wellness program

Job summary

Publicis Sapient is seeking a Lead Adobe Target Developer in Chicago to own end-to-end Target implementations and delivery across experiences. You will partner with product, analytics, design and engineering to translate experimentation goals into scalable, measurable implementations.

You will provide technical leadership, enforce standards for QA, accessibility and performance, drive faster test delivery and mentor teams on best practices for experimentation and personalization.

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable solutions.
• Strong communication and leadership skills with the ability to influence decisions and align cross-functional partners.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting and personalization.
• Configure and support Target activities, audiences, profile scripts, QA links and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate goals into measurable implementations.
• Provide technical leadership guiding implementation decisions and enforcing standards.
• Communicate delivery tradeoffs, risks, dependencies, timelines and options clearly to stakeholders.
• Facilitate alignment across teams to support planning, launch readiness and post-test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance and governance.
• Create reusable scripts and documentation to improve experimentation speed and reliability.
• Mentor developers and business technologists on Best Practices and problem solving.

Skills

Adobe Target

A/B testing

Multivariate testing

Personalization

Audience targeting

Profile scripts

QA

Debugging

Git

Leadership

Education

Bachelors/Masters in IT/CS/Digital/Design

Tools

Git

Job description

Publicis Sapient is seeking a Lead Adobe Target Developer in Chicago to own end-to-end Target implementations and delivery across experiences. You will partner with product, analytics, design and engineering to translate experimentation goals into scalable, measurable implementations.

You will provide technical leadership, enforce standards for QA, accessibility and performance, drive faster test delivery and mentor teams on best practices for experimentation and personalization.