Senior Adobe Target Engineer: Personalization & A/B Testing

Publicis Sapient; Arlington (VA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Work-life balance

Health benefits

Paid leave and holidays

Wellness program

Job summary

Publicis Sapient seeks a Sr. Adobe Target Developer in Arlington, VA to translate experimentation requirements into reliable, measurable implementations and to uphold quality standards for code, QA, accessibility and performance.

You will develop and support Target activities for A/B tests, multivariate tests, personalization and experience targeting; configure audiences and profile scripts; and collaborate with product, design and analytics to deliver scalable test experiences.

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration with analytics tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues and recommend practical, scalable, maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Target activities for A/B tests, multivariate tests, experience targeting, personalization and other Target-driven experiences.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation to improve consistency and speed across experimentation delivery.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Profile scripts

QA utilities

Git workflows

Code debugging

Strong communication

Education

Bachelor's or Master's in IT

Tools

Git

Job description

Publicis Sapient seeks a Sr. Adobe Target Developer in Arlington, VA to translate experimentation requirements into reliable, measurable implementations and to uphold quality standards for code, QA, accessibility and performance.

You will develop and support Target activities for A/B tests, multivariate tests, personalization and experience targeting; configure audiences and profile scripts; and collaborate with product, design and analytics to deliver scalable test experiences.