Adobe Target Lead Engineer - Personalization & A/B Expert

Sapient Corporation; Arlington (VA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Inclusive workplace

Learning and development opportunities

Competitive compensation

Work-life balance

Health benefits for you and family

Generous paid leave and holidays

Wellness program

Job summary

Publicis Sapient in Arlington, VA seeks a Lead Adobe Target Developer to own end-to-end Target implementations, drive front-end development, and mentor teams across product, design, analytics and MarTech. You will build reusable scripts, manage audiences and QA links, enforce coding standards, troubleshoot production issues, and translate experimentation goals into measurable, scalable experiences.

This role demands strong leadership, effective communication with cross-functional partners, and a

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization, audiences, profile scripts, QA, and activity lifecycle management.
• Front-end development using JavaScript, TypeScript, HTML, CSS, responsive design and accessibility across browsers.
• Ability to mentor teams, influence decisions and align stakeholders to deliver scalable Target experiences.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests and experiences.
• Build and maintain front-end code for Target activities.
• Configure Target activities, audiences, and QA links.
• Translate goals into technically sound, measurable implementations.
• Provide technical leadership and guide implementation decisions.

Skills

Adobe Target experience

Front-end development

Leadership

QA & accessibility

Cross-functional collaboration

Education

Bachelor’s or Master’s in IT/CS/Design

Tools

Git-based development

Browser developer tools

Job description

Publicis Sapient in Arlington, VA seeks a Lead Adobe Target Developer to own end-to-end Target implementations, drive front-end development, and mentor teams across product, design, analytics and MarTech. You will build reusable scripts, manage audiences and QA links, enforce coding standards, troubleshoot production issues, and translate experimentation goals into measurable, scalable experiences.

This role demands strong leadership, effective communication with cross-functional partners, and a