Activation Growth Lead — AI-Driven, End-to-End Growth

Block; California City (CA); On-site; USD 164,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement plans

Family planning

Job summary

Block is seeking a Growth Manager to own activation and habituation for Cash App, blending growth and product. You’ll set strategy, own the roadmap, and ship experiments across onboarding, in-app prompts, incentives, and communications.

You’ll work directly with Eng, ML, Design, and Analytics to move metrics and build AI-driven decisioning into growth loops. You will sit on the Engagement Marketing team with deep customer context and lifecycle craft, thriving in a role that combines product

Qualifications

• 5+ years in growth product, growth marketing, lifecycle marketing, CRM, or consumer analytics.
• Own a growth goal end-to-end with measurable impact.
• Experience shaping the product experience and shipping with engineers.
• Willing to write and launch a message or define a product change.
• Strong data instincts: size opportunities and diagnose funnels.
• Deep experimentation experience with backlog management.
• Hands-on with a CRM or marketing automation platform.
• Fluency with AI tools to automate and scale output.
• Clear, structured, takeaway-first communication.

Responsibilities

• Own activation and habituation goals end-to-end as GM for your area.
• Own roadmap and experiment backlog; score ideas by impact and effort.
• Run rapid experiments across onboarding, upsell, opt-in, and notifications.
• Ship product changes, in-app prompts, eligibility logic, and incentives with Eng/ML/Design.
• Diagnose funnel, size opportunities, read results, iterate without analyst delays.
• Push the AI decisioning frontier and define growth in AI-driven systems.
• Bring learnings back to Engagement Marketing to scale wins.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand.

Skills

growth product

growth marketing

lifecycle marketing

CRM

growth strategy

business operations

consumer analytics

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Block is seeking a Growth Manager to own activation and habituation for Cash App, blending growth and product. You’ll set strategy, own the roadmap, and ship experiments across onboarding, in-app prompts, incentives, and communications.

You’ll work directly with Eng, ML, Design, and Analytics to move metrics and build AI-driven decisioning into growth loops. You will sit on the Engagement Marketing team with deep customer context and lifecycle craft, thriving in a role that combines product