Lifecycle Growth Lead — AI-Driven Personalization

Possible; Seattle (WA); Hybrid; USD 162,000 - 195,000; Full time

Benefits offered by this job

Stock options

Full benefits

Bonus plan

Commuter benefits

Free drinks and snacks

Job summary

Possible Finance is seeking an experienced Lifecycle Growth leader to define the lifecycle vision for new user growth, develop campaign roadmaps, and build foundational systems for segmentation, experimentation, and measurement. You will execute cross-channel programs (email, in-app, push, SMS) end to end across multiple product lines.

The role focuses on ownership-driven, autonomous work with high impact, leveraging AI/automation to scale programs.

Qualifications

• 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience.
• Deep multi-channel experience across email, push, in-app messaging, and SMS.
• Must have deep experience with Braze and some experience using Segment or a comparable CDP.
• Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization.
• Strong track record of driving new-customer acquisition via growth programs.
• Experience with running growth experiments and A/B testing.
• Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating.
• Ability to pull, read, and act on data and insights.

Responsibilities

• Own growth lifecycle programs end to end, from strategy to reporting and optimization.
• Develop briefs articulating goals and requirements across data, creative, and audience.
• Partner on personalization and segmentation to map the customer journey.
• Drive direction for copy and creative with in-house Creative team.
• Build and scale a testing framework with hypotheses and reusable playbooks.
• Collaborate with Creative, Product, Engineering and Marketing to deliver high-quality experiences.
• Leverage AI and automation to scale programs and improve efficiency.
• Stay focused and organized in a fast-moving environment.

Skills

CRM

Lifecycle Marketing

A/B Testing

Email Marketing

HTML/CSS/Liquid

Data-driven

Cross-functional Collaboration

Braze

Segment

CDP

SQL

Leadership

Tools

Braze

Segment

CDP

Job description

Possible Finance is seeking an experienced Lifecycle Growth leader to define the lifecycle vision for new user growth, develop campaign roadmaps, and build foundational systems for segmentation, experimentation, and measurement. You will execute cross-channel programs (email, in-app, push, SMS) end to end across multiple product lines.

The role focuses on ownership-driven, autonomous work with high impact, leveraging AI/automation to scale programs.