Remote Growth Lead — Activation & Habituation

Block, Inc.; San Francisco (CA); Remote; USD 170,000 - 190,000; Full time

Job summary

Block, Inc. in the San Francisco Bay Area is seeking a Growth Manager for Activation and Habituation. You will own activation and retention levers, define opportunities, strategy, and invest where impact is greatest, shipping directly with Engineering, ML, and Design.

This role blends product and growth, requiring hands-on experimentation, product ownership, and cross-functional collaboration to move key metrics.

Qualifications

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
• Experience shaping the product experience itself and working directly with engineers to ship it.
• Comfort moving between strategy and hands-on execution. You're as willing to write and launch a message as you are to define a product change or build the model behind it.
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means.
• Deep experimentation experience. You know how to build a backlog, design rigorous tests, and use results to drive compounding improvements.
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly.
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team.
• Clear, structured, takeaway-first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations

Responsibilities

• Own activation and habituation goals end-to-end as the GM for your area. Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention.
• Own the roadmap and experiment backlog for your area. Score every idea against expected impact and effort, whether it's a product change, an in-app surface, an incentive, or a message.
• Run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.
• Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.
• Diagnose your own funnel. Size opportunities, find friction, read experiment results, and iterate without waiting on an analyst.
• Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.
• Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.

Skills

Growth product

Growth marketing

Lifecycle marketing

CRM

Growth strategy

Business operations

Data analysis

SQL

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Block, Inc. in the San Francisco Bay Area is seeking a Growth Manager for Activation and Habituation. You will own activation and retention levers, define opportunities, strategy, and invest where impact is greatest, shipping directly with Engineering, ML, and Design.

This role blends product and growth, requiring hands-on experimentation, product ownership, and cross-functional collaboration to move key metrics.