Activation Growth Lead: Own Strategy & Experiments

Block; California; Remote; USD 164,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block is seeking a Growth Manager to own activation and habituation end-to-end within Cash App. You’ll define opportunities, set strategy, and invest where it matters, delivering measurable impact on activation and retention.

You’ll lead a roadmap and experiment backlog, testing product changes, in-app prompts, incentives, and communications in collaboration with Engineering, ML, and Design. You will rapidly run experiments across onboarding, upsell, opt-in, and churn prevention, while

Qualifications

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
• Experience shaping the product experience itself and working directly with engineers to ship it.
• Comfort moving between strategy and hands-on execution. You're as willing to write and launch a message as you are to define a product change or build the model behind it.
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means.

Responsibilities

• Own activation and habituation goals end-to-end as the GM for your area. Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention.
• Own the roadmap and experiment backlog for your area. Score every idea against expected impact and effort, whether it's a product change, an in-app surface, an incentive, or a message.
• Run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.
• Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.
• Diagnose your own funnel. Size opportunities, find friction, read experiment results, and iterate without waiting on an analyst.
• Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.
• Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.

Skills

Growth product

Growth marketing

Lifecycle marketing

CRM

Data analysis

SQL

Experimentation

AI tools

Product ownership

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Block is seeking a Growth Manager to own activation and habituation end-to-end within Cash App. You’ll define opportunities, set strategy, and invest where it matters, delivering measurable impact on activation and retention.

You’ll lead a roadmap and experiment backlog, testing product changes, in-app prompts, incentives, and communications in collaboration with Engineering, ML, and Design. You will rapidly run experiments across onboarding, upsell, opt-in, and churn prevention, while