ABX Platform Product Lead & Insights

BDO USA; Raleigh (NC); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan (ESOP)

Flexible work options

Opportunities for advancement

Job summary

BDO USA is seeking an ABX Product & Insights Manager to oversee the Firm's ABX platform. This role entails managing strategy and execution to support account-based experiences and drive revenue growth.

The ideal candidate will possess strong knowledge of ABM/ABX concepts, have a Bachelor's degree, and 5+ years of relevant marketing experience. The position offers a national salary range of $90,000 - $110,000.

Qualifications

• 5+ years of marketing or communications experience, with at least 3 years in ABM/ABX operations.
• Experience in a professional services environment preferred.

Responsibilities

• Manage platform priorities and requirements for ABX strategy.
• Partner with channel owners to activate audiences across various channels.
• Build dashboards and insights on engagement and performance.

Skills

ABM/ABX concepts

Analytical skills

Communication skills

Training delivery

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems (MS Dynamics preferred)

Job description

BDO USA is seeking an ABX Product & Insights Manager to oversee the Firm's ABX platform. This role entails managing strategy and execution to support account-based experiences and drive revenue growth.

The ideal candidate will possess strong knowledge of ABM/ABX concepts, have a Bachelor's degree, and 5+ years of relevant marketing experience. The position offers a national salary range of $90,000 - $110,000.