ABX Platform Product Lead & Insights

BDO USA; Grand Rapids (MI); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan (ESOP)

Flexibility and opportunities for advancement

Comprehensive compensation and Total Rewards benefits

Job summary

BDO USA is seeking an ABX Product & Insights Manager responsible for managing the Firm’s ABX platform. This role involves leading audience design and strategy, ensuring consistent execution across marketing channels, and delivering insights on account engagement.

The ideal candidate will have a Bachelor’s degree along with 5+ years in marketing and ABM operations experience. Strong analytical and communication skills are essential.

Qualifications

• Five or more years of marketing or communications experience.
• At least three years of ABM/ABX operations experience required.
• Experience in a professional services environment preferred.

Responsibilities

• Manage platform priorities and support ABX strategy and business outcomes.
• Own account list strategy and audience design.
• Activate audiences across paid, web, email, and sales channels.

Skills

ABM/ABX concepts

Audience strategy

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems

MS Dynamics

Job description

BDO USA is seeking an ABX Product & Insights Manager responsible for managing the Firm’s ABX platform. This role involves leading audience design and strategy, ensuring consistent execution across marketing channels, and delivering insights on account engagement.

The ideal candidate will have a Bachelor’s degree along with 5+ years in marketing and ABM operations experience. Strong analytical and communication skills are essential.