ABX Product & Insights Manager

BDO USA, LLP; Pittsburgh (Allegheny County); On-site; USD 90,000 - 110,000; Full time

Job summary

BDO USA, LLP is seeking an ABX Product & Insights Manager to oversee the Firm's ABX platform. The ideal candidate will manage strategies, operational execution, and drive revenue growth through audience engagement and insights.

The role includes developing audience strategies, managing the demand-based platform, and ensuring governance. Candidates should have a Bachelor’s degree and 5+ years of related experience, particularly in ABM/ABX operations.

Salary ranges nationally from $90,000 to $110,000 based on experience and location.

Qualifications

• 5+ years of marketing or communications experience, including 3+ years of ABM/ABX operations experience.
• Experience in professional services environment preferred.

Responsibilities

• Manage Demandbase platform priorities and requirements.
• Develop audience design and buyer journey models.
• Collaborate with channel owners for audience activation.

Skills

ABM/ABX concepts

Audience strategy

Account segmentation methodologies

Analytical skills

Communication skills

Training delivery

Education

Bachelor's degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems

MS Dynamics

AI tools

Job description

Job Summary

The ABX Product & Insights Manager is responsible for the management of the Firm's ABX platform, including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders.

This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usage monitoring, while supporting continuous improvement aligned to ABX standards.

Job Duties

• Serves as the Demandbase business product owner, managing platform priorities, backlog, requirements, and change management to support ABX strategy and business outcomes
• Owns account list strategy, audience design, buyer journey models, intent topic strategy, segmentation, and activation readiness for ABX programs
• Partners with channel owners to activate audiences across paid, web, email, and sales channels and validate targeting, measurement, and execution plans
• Builds, maintains, and publishes dashboards and recurring insights on account engagement, intent, reach, pipeline influence, and audience performance by segment and campaign
• Monitors audience health and platform usage, identifies performance trends or discrepancies, and collaborates with various marketing functions to address data quality, taxonomy, and integration issues
• Defines and supports governance, standards, QA processes, and documentation for audience creation, naming conventions, activation readiness, and ongoing platform use in partnership with MOPs
• Leads enablement programs, including training sessions, office hours, job aids, stakeholder communications, and adoption monitoring with follow-up coaching and optimization
• Manages platform support intake for ABX users, triage requests, coordinate issue resolution and vendor escalations as needed, and tracks follow-up actions to closure

Other duties as required

Supervisory Responsibilities

• N/A

Qualifications

Education

• Bachelor's degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred

Experience

• Five (5) or more years of marketing or communications experience, including (3) or more years of ABM/ABX operations experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License(s)/Certification(s)

• N/A

Software

• Proficient in Microsoft Office Suite, required
• Experience with Demandbase or similar ABM platform, required
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with AI tools and technology (i.e., Copilot), preferred

Language

• N/A

Other Knowledge, Skills & Abilities

• Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies
• Ability to define operating standards, enforce governance, and drive cross-functional adherence
• Advanced analytical skills for interpreting engagement, intent, and funnel performance signals
• Ability to translate stakeholder needs into clear requirements, user stories, acceptance criteria, and prioritized roadmaps
• Strong facilitation and enablement skills for training delivery, office hours, and adoption coaching
• Strong communication skills and ability to present insights and recommendations to marketing and sales stakeholders
• Ability to manage multiple initiatives with clear prioritization, deadlines, and documented decision-making

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $90,000 - $110,000

Maryland Range: $90,000 - $110,000

NYC/Long Island/Westchester Range: $90,000 - $110,000