ABX Strategy & Insights Lead

BDO USA; Philadelphia (Philadelphia County); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Opportunities for advancement

Flexible work environment

Job summary

BDO USA is seeking an ABX Product & Insights Manager responsible for managing the ABX platform, enhancing account-based experiences, and revenue growth. This role involves leading account strategy and providing insights on audience engagement, playing a crucial part in optimizing marketing operations.

The ideal candidate should have a bachelor’s degree and significant experience in marketing, with a strong focus on ABM/ABX strategies. BDO emphasizes an inclusive culture that values individual impact and growth.

Qualifications

• Five (5) or more years of marketing or communications experience.
• At least three (3) years of ABM/ABX operations experience.
• Experience working in a professional services environment preferred.

Responsibilities

• Manage platform priorities, backlog, requirements, and change management.
• Own account list strategy, audience design, and buyer journey models.
• Build dashboards and insights on account engagement and audience performance.

Skills

ABM/ABX concepts

Audience strategy

Cross-functional adherence

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems

Job description

BDO USA is seeking an ABX Product & Insights Manager responsible for managing the ABX platform, enhancing account-based experiences, and revenue growth. This role involves leading account strategy and providing insights on audience engagement, playing a crucial part in optimizing marketing operations.

The ideal candidate should have a bachelor’s degree and significant experience in marketing, with a strong focus on ABM/ABX strategies. BDO emphasizes an inclusive culture that values individual impact and growth.