ABX Platform Product Lead & Insights

BDO USA; Charlotte (NC); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Flexible working opportunities

Opportunities for advancement

Job summary

BDO USA is seeking an ABX Product & Insights Manager to oversee the management of the firm's ABX platform. This position focuses on strategy, operational execution, and partnership with marketing teams to boost revenue through account-based experiences.

Key responsibilities include managing account strategies, analyzing engagement metrics, and facilitating training and enablement initiatives. Applicants should have five or more years of marketing experience and a Bachelor's degree in a related field.

Qualifications

• Bachelor’s degree required; focus in Marketing, Communications, Business Administration preferred.
• Five or more years of marketing or communications experience required.
• Strong understanding of ABM/ABX concepts, audience strategy, and segmentation methodologies.

Responsibilities

• Manage platform priorities and business outcomes as Demandbase product owner.
• Develop and implement account list strategy and audience design.
• Build and analyze dashboards on audience performance and engagement.

Skills

ABM/ABX concepts understanding

Analytical skills

Communication skills

Facilitation skills

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Demandbase or similar ABM platforms

CRM systems

MS Dynamics

Job description

BDO USA is seeking an ABX Product & Insights Manager to oversee the management of the firm's ABX platform. This position focuses on strategy, operational execution, and partnership with marketing teams to boost revenue through account-based experiences.

Key responsibilities include managing account strategies, analyzing engagement metrics, and facilitating training and enablement initiatives. Applicants should have five or more years of marketing experience and a Bachelor's degree in a related field.