ABX Platform & Insights Lead

BDO USA, LLP; Pittsburgh (Allegheny County); On-site; USD 90,000 - 110,000; Full time

Job summary

BDO USA, LLP is seeking an ABX Product & Insights Manager to oversee the Firm's ABX platform. The ideal candidate will manage strategies, operational execution, and drive revenue growth through audience engagement and insights.

The role includes developing audience strategies, managing the demand-based platform, and ensuring governance. Candidates should have a Bachelor’s degree and 5+ years of related experience, particularly in ABM/ABX operations.

Salary ranges nationally from $90,000 to $110,000 based on experience and location.

Qualifications

• 5+ years of marketing or communications experience, including 3+ years of ABM/ABX operations experience.
• Experience in professional services environment preferred.

Responsibilities

• Manage Demandbase platform priorities and requirements.
• Develop audience design and buyer journey models.
• Collaborate with channel owners for audience activation.

Skills

ABM/ABX concepts

Audience strategy

Account segmentation methodologies

Analytical skills

Communication skills

Training delivery

Education

Bachelor's degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems

MS Dynamics

AI tools

Job description

BDO USA, LLP is seeking an ABX Product & Insights Manager to oversee the Firm's ABX platform. The ideal candidate will manage strategies, operational execution, and drive revenue growth through audience engagement and insights.

The role includes developing audience strategies, managing the demand-based platform, and ensuring governance. Candidates should have a Bachelor’s degree and 5+ years of related experience, particularly in ABM/ABX operations.

Salary ranges nationally from $90,000 to $110,000 based on experience and location.