ABX Platform & Insights Lead

BDO USA; Kalamazoo (MI); On-site; USD 90,000 - 110,000; Full time

Job summary

BDO USA is seeking an ABX Product & Insights Manager to manage the Firm's ABX platform, driving strategy and operational execution to enhance account-based experiences and revenue growth.

This role will lead audience design and buyer journey strategies while delivering insights on account engagement. Candidates must possess a Bachelor's degree and have at least five years of marketing experience, including three years focused on ABM/ABX operations. A strong analytical background and proficiency in ABM platforms like Demandbase are essential.

Qualifications

• Bachelor's degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management preferred.
• Five or more years of marketing or communications experience, including three or more years of ABM/ABX operations experience.
• Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies.

Responsibilities

• Manage platform priorities and support ABX strategy and business outcomes.
• Own account list strategy and audience design for ABX programs.
• Build and publish dashboards on account engagement and audience performance.

Skills

Marketing

Communications

Data Analytics

Project Management

ABM/ABX Operations

Education

Bachelor's degree in Marketing, Communications, Business Administration, Data Analytics, or Project Management

Tools

Microsoft Office Suite

Demandbase or similar ABM platform

CRM systems

MS Dynamics

Job description

BDO USA is seeking an ABX Product & Insights Manager to manage the Firm's ABX platform, driving strategy and operational execution to enhance account-based experiences and revenue growth.

This role will lead audience design and buyer journey strategies while delivering insights on account engagement. Candidates must possess a Bachelor's degree and have at least five years of marketing experience, including three years focused on ABM/ABX operations. A strong analytical background and proficiency in ABM platforms like Demandbase are essential.