Demand Gen & ABX Campaign Leader

Pymetrics, Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base salary

Discretionary paid time off

Health care plan options

Retirement savings programs

Bonus opportunities

Employee referral rewards

Job summary

Harver, a global leader in talent decisioning, is seeking a Campaign, ABX and Field Marketing Manager in Atlanta. You will own strategy and execution for campaigns, ABX programs, and field events to turn awareness into pipeline.

Collaborate with marketing, sales, product, and revenue operations to optimize performance and drive measurable business impact. You’ll leverage customer insights, intent data, experimentation, and analytics to accelerate pipeline growth and improve conversion rates

Qualifications

• 4–5 years of experience in demand generation, ABX, or field marketing
• Experience at a US-based B2B SaaS company is preferred
• Strong analytical skills with KPI tracking across funnel

Responsibilities

• Plan and execute demand generation campaigns across channels to drive awareness and pipeline
• Build and execute ABX programs across 1:1, 1:few, and 1:many tiers
• Collaborate with product marketing to develop messaging and assets
• Partner with Sales on new-business, expansion, and upsell campaigns
• Own Harver’s event and field marketing strategy, including trade shows and roadshows
• Measure program performance and drive optimization to meet pipeline and revenue goals
• Report on KPIs and translate insights into actionable improvements

Skills

Demand generation

ABX programs

Field marketing

Multi-channel campaigns

Account-based marketing

Marketing analytics

Campaign lifecycle

Cross-functional collaboration

Campaign optimization

Tools

HubSpot

Marketo

Pardot

Salesforce

Dynamics

Job description

Harver, a global leader in talent decisioning, is seeking a Campaign, ABX and Field Marketing Manager in Atlanta. You will own strategy and execution for campaigns, ABX programs, and field events to turn awareness into pipeline.

Collaborate with marketing, sales, product, and revenue operations to optimize performance and drive measurable business impact. You’ll leverage customer insights, intent data, experimentation, and analytics to accelerate pipeline growth and improve conversion rates