Senior ABX & Demand Gen Leader — Remote

Phocas Ltd; Costa Mesa (CA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Life Insurance (Basic, Voluntary &

Paid Time Off (Vacation, Sick &

Family Leave (Maternity, Paternity)

Work From Home

Wellness Resources

Job summary

Phocas Software is a profitable, growing SaaS company seeking a Sr. Demand Generation & ABX Manager to drive regional pipeline through end-to-end, multi-channel campaigns and account-based plays across ICP personas.

You will own coordination with Regional Sales, SDRs, Product Marketing, and RevOps to ensure ICP-qualified, vertically aligned pipeline. This role emphasizes ABX, cross-functional collaboration, and data-driven optimization, with a focus on field programs, in-person events, and

Qualifications

• 8–10 years of B2B demand generation or growth marketing experience in SaaS, with proven pipeline growth across industry verticals.
• Strong track record running vertically targeted ICP demand programs across multiple channels.
• Deep expertise in multi-channel campaign execution: webinars, paid media, email nurture, content syndication, and virtual events.
• Working knowledge of ABX — account selection, tiering, and coordinated account plays.
• Experience planning and executing regional field programs — in-person events, roundtables, executive dinners, and trade shows.
• Strong analytical mindset with hands-on experience building executive-ready performance reports and interest in AI tools to automate and scale campaigns.
• Proficiency with marketing automation (HubSpot, Marketo, or Pardot), Salesforce CRM, and webinar platforms (On24, Zoom Webinars).
• Proven ability to build cross-functional relationships with Regional Sales, SDRs, Product Marketing, Field, Partner Marketing, and RevOps.

Responsibilities

• Own end-to-end strategy and execution of multi-channel campaigns across regional verticals, ICP personas, and key accounts.
• Build and execute vertical ICP demand programs — designing and running industry-specific multi-channel campaigns that generate qualified pipeline across target verticals and personas.
• Drive regional field programs — planning and executing trade shows, in-person events, roundtables, and executive dinners organized around target verticals that build pipeline and accelerate opportunities.
• Run ABX plays on priority accounts — coordinating targeted account motions across digital, content, and field with Regional Sales and SDRs on tier-one accounts.
• Leverage AI and intent data — using lead scoring signals, intent data, and behavioral triggers to sharpen vertical targeting, personalize outreach, and improve program timing.
• Partner with the broader marketing team to develop vertical-specific content plays that engage ICP buyers at each funnel stage.
• Track and report pipeline contribution — own reporting and communicate program performance clearly to Regional Sales and Marketing stakeholders.
• Build Sales feedback loops — working closely with Regional Sales and BDR teams to continuously refine vertical targeting, messaging, and lead quality.

Skills

B2B demand gen

Growth marketing

Multi-channel campaigns

ABX/ABM

Analytics

Sales collaboration

Tools

HubSpot

Marketo

Pardot

Salesforce

On24

Zoom Webinars

Job description

Phocas Software is a profitable, growing SaaS company seeking a Sr. Demand Generation & ABX Manager to drive regional pipeline through end-to-end, multi-channel campaigns and account-based plays across ICP personas.

You will own coordination with Regional Sales, SDRs, Product Marketing, and RevOps to ensure ICP-qualified, vertically aligned pipeline. This role emphasizes ABX, cross-functional collaboration, and data-driven optimization, with a focus on field programs, in-person events, and