ABM Strategy Lead — Multi-Channel Pipeline Growth

Power Digital Marketing; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) plan with matching

Unlimited PTO

WFH stipend

Holidays

Job summary

Power Digital is a leading growth marketing firm seeking a Director of Account Based Marketing (ABM) to guide strategy, build‑out, and performance across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration that turns target accounts into pipeline and revenue.

You will collaborate with B2B account directors and cross‑functional teams to ensure ABM programs are coordinated, scalable, and impactful, while leveraging AI and nova analytics to optimize

Qualifications

• 7+ years in B2B marketing strategy or ABM with ownership of end-to-end programs.
• Strategic knowledge of Martech suites and ABM integration.
• Experience presenting strategy to clients and leading discovery discussions.

Responsibilities

• Own end-to-end ABM strategy and delivery across the B2B client portfolio.
• Serve as Power Digital’s ABM subject matter expert for Strategy and ABM teams.
• Build and refine ABM playbooks and GTM plans for clients.
• Architect ABM platforms integrations (6Sense, Demandbase) including intent data and scoring.
• Translate engagement data into actionable account tiers for multi-channel campaigns.
• Lead cross‑agency collaboration to unify ABM campaigns across channels.
• Mentor Strategy and ABM team members on platform proficiency.

Skills

ABM strategy

leadership

stakeholder management

project management

communication

Tools

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

Power Digital is a leading growth marketing firm seeking a Director of Account Based Marketing (ABM) to guide strategy, build‑out, and performance across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration that turns target accounts into pipeline and revenue.

You will collaborate with B2B account directors and cross‑functional teams to ensure ABM programs are coordinated, scalable, and impactful, while leveraging AI and nova analytics to optimize