ABM Strategist - Data-Driven Growth & Strategy

Power Digital Marketing; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Base salary + commission

Medical, Dental and Vision insurance

401(k) plan with matching

Unlimited PTO

Volunteer Time Off

Remote/Hybrid/Flex work

WFH stipend

Employee Assistance Program

US holidays and mental health days

Growth and leadership opportunities

Professional development programs

Quarterly awards

DEI initiatives

Job summary

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building and optimizing ABM programs for our B2B clients. You will manage target accounts in 6Sense and Demandbase, surface insights, and guide cross‑functional teams to drive campaign decisions.

You will collaborate with channel leads, develop ABM playbooks, and contribute to client engagements with data‑driven recommendations.

Qualifications

• Hands-on working proficiency with ABM/intent data platforms (6Sense, Demandbase or equivalents).
• 2–4 years in B2B marketing, marketing operations or ABM, in‑house or in‑agency.
• Comfortable working in core B2B Martech such as Salesforce, Marketo or HubSpot.
• Working knowledge of intent data, predictive scoring and account tiering, with a drive to go deeper.

Responsibilities

• Build, maintain, and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and signals daily; flag movements and surface insights to the Director of ABM.
• Assist in developing ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and intent signals into briefs for Paid Media, Paid Social, Content, and Email teams.
• Coordinate with channel teams to ensure campaigns align with tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and movement through funnel stages.
• Support cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer and CRO.
• Assist Revenue and Appraisal with account and market research for opportunities.
• Employ AI to enhance ABM processes and reporting.
• Leverage NOVA ecosystem for ABM strategy and reporting.
• Join client calls to represent ABM performance and platform data.

Skills

6Sense

Demandbase

Tools

Salesforce

Marketo

HubSpot

Job description

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building and optimizing ABM programs for our B2B clients. You will manage target accounts in 6Sense and Demandbase, surface insights, and guide cross‑functional teams to drive campaign decisions.

You will collaborate with channel leads, develop ABM playbooks, and contribute to client engagements with data‑driven recommendations.