ABM Growth Manager — AI-Driven B2B Campaign Orchestration

Aprio; Atlanta (GA); Hybrid; USD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, and Vision Insurance

401k with Profit Sharing

Parental Leave

Tuition Assistance Program

CPA support program with cash incent.

Discretionary incentive compensation

Remote and hybrid options

Zusammenfassung

Aprio is seeking a Manager, Account-Based Marketing (ABM) to build and run end-to-end ABM programs within the digital marketing team. The role emphasizes tiering accounts, orchestrating cross-functional campaigns, and driving pipeline growth through AI-enabled research, content, and personalization in a complex B2B environment.

The ideal candidate brings deep ABM platform fluency, hands-on execution across content, design, email, paid media, web, and GTM, and a track record of influencing

Qualifikationen

• Five+ years of hands-on ABM in B2B environments.
• Strong cross-functional orchestration and collaboration skills.
• Deep ABM platform fluency and data-driven mindset.
• Proficiency with HubSpot and marketing automation.

Aufgaben

• Build and run Aprio's ABM programs from strategy to execution and measurement.
• Tier target accounts using intent data, firmographics, and signals; define entry criteria and investment levels.
• Map buying groups and create journey maps for each account and persona.
• Brief content and design teams; manage asset libraries and create tailored creative briefs.
• Lead account-targeted nurture and outbound sequences in collaboration with inbound/outbound teams.
• Guide paid media on account-targeted campaigns and optimize channel mix.
• Partner with web team on personalized landing pages and microsites.
• Equip client advisors with talk tracks and account intelligence for follow-up.
• Champion AI adoption in research, personalization, content variants, and reporting.

Jobbeschreibung

Aprio is seeking a Manager, Account-Based Marketing (ABM) to build and run end-to-end ABM programs within the digital marketing team. The role emphasizes tiering accounts, orchestrating cross-functional campaigns, and driving pipeline growth through AI-enabled research, content, and personalization in a complex B2B environment.

The ideal candidate brings deep ABM platform fluency, hands-on execution across content, design, email, paid media, web, and GTM, and a track record of influencing