ABM Marketing Lead — Drive Pipeline Impact

Devtooljobs; New York (NY); On-site; USD 119,000 - 142,000; Full time

Job summary

Plaid seeks an Account-Based Marketing Manager to own ABM for priority segments in San Francisco or New York. You will translate GTM priorities into coordinated multi-channel campaigns and align marketing with sales to drive quality pipeline.

You will partner across Digital Marketing, Lifecycle, Events, and Customer Marketing to optimize ABM programs, build scalable processes, and report ABM impact on engagement, pipeline, and revenue.

Qualifications

• 5+ years of B2B marketing experience with direct ownership of account-based marketing or account-centric demand programs.
• Experience fintech or startup environments preferred.
• Proficiency in data visualization tools.
• Ability to translate performance data into clear insights and recommendations for stakeholders.
• Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes.
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences.
• Demonstrated ability to build cross-functional partnerships.

Responsibilities

• Own the end-to-end ABM strategy for priority segments and accounts.
• Translate go-to-market priorities into strategic campaigns.
• Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing.
• Lead digital ABM execution across paid social, display, and other account-based channels.
• Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs.
• Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys.
• Establish operating processes and communication frameworks to align Marketing and Sales around ABM.
• Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue.

Skills

ABM strategy

Cross-functional collaboration

Data visualization

Performance data analysis

Communication skills

Strategic marketing

Tools

Data visualization tool

Job description

Plaid seeks an Account-Based Marketing Manager to own ABM for priority segments in San Francisco or New York. You will translate GTM priorities into coordinated multi-channel campaigns and align marketing with sales to drive quality pipeline.

You will partner across Digital Marketing, Lifecycle, Events, and Customer Marketing to optimize ABM programs, build scalable processes, and report ABM impact on engagement, pipeline, and revenue.