Remote-First ABM Architect for Enterprise Pipeline

Ideals; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-first flexibility

Home workplace budget

Co-working expense coverage

Individual IT budget

Top-tier tech and AI-powered tools

Ideals Academy access

Learning & development investments

Health insurance & time-off

Annual leave 20 days

401(k) match

Job summary

Ideals is seeking an experienced ABM strategist to design and lead a robust account-based marketing framework across Sales and Marketing, aligning regional programs with Tier 1 accounts and measurable pipeline impact.

You will shape the regional ABM plan, oversee how teams run it, and ensure full-funnel programs combine digital, ABM, events, and content with a focus on driving meetings and revenue.

Qualifications

• 3+ years dedicated to ABM, within 5–6+ years across demand generation and/or field marketing in B2B SaaS.
• Deep understanding of buying committees, deal cycles, and marketing's role in enterprise motion.
• Built ICPs and comprehensive account plans: account selection frameworks, tiering logic, account research, stakeholder mapping, and entry/expansion plays.
• Full-funnel channel fluency across digital (LinkedIn, Meta, Google, programmatic display) and offline (premium hospitality, executive dinners, strategic gifting).
• Ran intent-driven, highly targeted digital programs: activating intent and engagement signals into personalized campaigns.
• Genuine budget accountability: a dollars-in/dollars-out operator who decides when a cost-efficient tactic wins and when white-glove treatment is justified, backed by pipeline and revenue data.
• Deep cross-functional muscle with field sales: co-building account lists, event pipelines, and campaign plays; running joint account planning and holding both sides to shared targets.
• Partnered with Sales Enablement and Integrated Campaigns, Content and Product Marketing to arm Sales with ABM-driven plays, content, and talk tracks that convert engagement into meetings.

Responsibilities

• Sales partnership - to define segment priorities, target accounts, and shared marketing priorities that drive pipeline.
• Set the shared account-planning model and hold both sides to common targets.
• Account planning - design account-selection frameworks, tiering logic, research approach, and stakeholder mapping, and translate them, with Sales, into a unified account-planning framework used across teams and regions.
• Map out data gaps - partner with Ops teams to identify and close gaps across data intelligence, account data, and buying-committee mapping, defining the data foundation the ABM lifecycle depends on.
• ABM lifecycle - design a repeatable ABM lifecycle, from account selection and data pipeline through orchestration, personalization, and measurement.
• Campaign frameworks - deliver personalized, multi-channel campaign frameworks and playbooks-digital, ABM activations, webinars, executive events, follow-up - built to be executed by integrated campaign managers and other marketers, alongside a reusable "knowledge bank" of modular assets and talk tracks.
• ABM enablement - set ABM readiness across content, digital, and product marketing so campaigns launch faster and land more consistently.
• Measurement design - support account and contact-level dashboards, defining how success is measured: by intentional, sequenced engagement and pipeline influence.

Job description

Ideals is seeking an experienced ABM strategist to design and lead a robust account-based marketing framework across Sales and Marketing, aligning regional programs with Tier 1 accounts and measurable pipeline impact.

You will shape the regional ABM plan, oversee how teams run it, and ensure full-funnel programs combine digital, ABM, events, and content with a focus on driving meetings and revenue.