ABM Marketing Lead: Build Pipeline & Strategy (SF Onsite)

Rec Technologies; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Health/dental/vision insurance

401(k)

Job summary

Rec (recreation.ai) in San Francisco (FiDi) seeks an ABM Marketing Lead who will own the account-based strategy and plays for municipal Parks and Recreation and large private recreation accounts. You will build a repeatable, multi-touch engine to turn engagement into qualified pipeline and revenue.

Grow a high-impact ABM program, collaborate with Sales and Product Marketing, and drive outcomes with modern tools like HubSpot and AI-driven workflows at scale.

Qualifications

• 5+ years of B2B SaaS marketing experience with ABM.
• Experience balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• Deep experience building ABM programs end to end: account selection, tiering, buying-committee mapping, orchestrated plays, and measurement.
• Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales.
• Hands-on proficiency with marketing automation systems, plus AI-enabled workflows for personalized outreach.

Responsibilities

• Define and drive ABM strategy and execution for target accounts.
• Partner with Sales to define ICP and maintain tiered target account lists.
• Map buying committees and track signals to engage early.
• Design and run multi-channel plays across paid media, email, direct mail, events, and references.
• Own ABM budget and vendor selection, and build a small ABM function over time.
• Collaborate with Sales, Product Marketing, Customer Experience, and Leadership on account planning and expansion.

Skills

ABM strategy

Account-based marketing

HubSpot

Marketing automation

B2B SaaS

Lead generation

Tools

HubSpot

Job description

Rec (recreation.ai) in San Francisco (FiDi) seeks an ABM Marketing Lead who will own the account-based strategy and plays for municipal Parks and Recreation and large private recreation accounts. You will build a repeatable, multi-touch engine to turn engagement into qualified pipeline and revenue.

Grow a high-impact ABM program, collaborate with Sales and Product Marketing, and drive outcomes with modern tools like HubSpot and AI-driven workflows at scale.