ABM Growth Lead (Remote, AI-Driven)

Rithum LinkedIn Board

Oregon

Hybrid

USD 100,000 - 155,000

Full time

8 days ago

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Benefits offered by this job

Medical, dental and vision benefits

6% 401(k) match

Paid time off

Remote-friendly

Job summary

Rithum is seeking an Account-Based Marketing Manager to lead targeted ABM programs that drive engagement, pipeline, and revenue growth within priority accounts. You will partner with Sales, Product Marketing, and Demand Generation to design personalized one-to-one and one-to-few strategies, guided by insights and AI-enabled tools.

Own channel strategies, optimize campaigns, and align with regional and global priorities.

Qualifications

5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives.
Experience partnering with Sales teams in SaaS or technology environments.
Experience supporting multiple geographies, business units, and product lines
Experience with 6sense, Demandbase, or another technology platform used for ABM
Experience with Marketo, Salesforce, or similar marketing technologies.
Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Responsibilities

Develop and execute ABM strategies aligned to enterprise pipeline objectives, sales priorities, and broader demand generation programs.
Identify and prioritize target accounts and buying groups in partnership with Sales leadership and account teams.
Design personalized one-to-one and one-to-few engagement strategies aligned to account opportunities and growth objectives.
Partner with the EMEA Demand Generation Manager and Global Demand Generation to align regional ABM execution to global priorities and messaging.
Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events.
Create account-specific experiences that increase engagement, accelerate opportunities, and improve conversion rates.
Support account expansion through targeted upsell and cross-sell campaigns.
Partner with Customer Marketing, Field Marketing and Events team on upsell and cross-sell programs for existing accounts.
Own ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget, tied to account plays.
Serve as a strategic marketing partner to Sales leadership and account teams.
Use account insights, intent signals, and engagement data to inform account strategies and sales actions, and share account-level trends that shape broader marketing strategy and prioritization.
Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate program execution and measurement.
Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics.
Analyze account engagement trends and campaign effectiveness to identify and act on optimization opportunities.
Apply AI to improve the quality of account targeting, personalization, and campaign decisions: surface alternatives, stress-test assumptions, verify outputs before use, and share effective practices with your team.