ABM Campaigns Lead — Targeted Accounts (Hybrid)

The Reynolds and Reynolds Company; Dayton (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Referral bonuses

Professional development

Promotion from within

Associate discounts — cell phones,Cars

Job summary

The Reynolds and Reynolds Company is seeking an Account-Based Marketing professional to develop targeted strategies for priority dealership accounts. You will partner with Sales to understand business needs and craft personalized campaigns that drive engagement and sales opportunities.

Responsibilities include prioritizing accounts, creating messaging plans, and coordinating multi-channel outreach while leveraging data to optimize campaigns.

Qualifications

• Bachelor’s Degree is required.
• Excellent written and verbal communication skills.
• Attention to detail and ability to manage multiple accounts.
• Familiarity with ABM strategy is a plus.

Responsibilities

• Identifying and prioritizing high-value accounts and opportunities.
• Developing account-specific strategies, messaging, and campaign plans.
• Partnering closely with Sales to align marketing activity with account strategy.
• Creating personalized outreach across email, digital, direct mail, events, and other channels.
• Using account insights and engagement data to determine the right message, audience, and timing.
• Tracking engagement and results to refine campaigns and help move accounts toward sales conversations.

Skills

Effective communicator

Strong attention to detail

ABM knowledge

Education

Bachelor's Degree

Job description

The Reynolds and Reynolds Company is seeking an Account-Based Marketing professional to develop targeted strategies for priority dealership accounts. You will partner with Sales to understand business needs and craft personalized campaigns that drive engagement and sales opportunities.

Responsibilities include prioritizing accounts, creating messaging plans, and coordinating multi-channel outreach while leveraging data to optimize campaigns.