ABM Campaign Manager: AI-Powered Enterprise Plays

ShipBob, Inc.; Vermont; Remote; USD 114,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid Holidays & Flexible Time Off

Job summary

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline growth through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts. This hands-on role focuses on translating account intelligence into 1:1 and 1:few ABM plays that move deals forward.

As Campaign Manager, you'll design and execute coordinated activations across email, digital, events, gifting, and content, briefing cross-functional teams and measuring pipeline impact.

Qualifications

• 8 years of professional experience in demand generation and account-based marketing, including ICP definition and account tiering.
• Experience designing 1:few/1:1 ABM programs that drive pipeline and influence.
• AI/LLM fluency: ability to design prompts that extract insights from account data and build intelligence artifacts.
• Strong analytical discipline with hypothesis testing, metrics, and causal impact evaluation.
• Certification or experience with ABM platforms (e.g., 6sense, Demandbase) is a plus.
• Proficiency with HubSpot and Salesforce for campaign objects, audience models, and reporting.

Responsibilities

• Design and execute ABM strategies across 1:1 and 1:few formats.
• Coordinate cross-functional teams to launch ABM plays on schedule.
• Use AI-powered account intelligence to tailor timing, messaging, and engagement.
• Own a disciplined testing roadmap to optimize audiences, messages, and offers.
• Measure pipeline sourced/influenced and engagement, with dashboards and regular reporting.

Skills

ABM strategy

Campaign management

AI/LLM fluency

Analytics

HubSpot

Salesforce

Cross-functional leadership

B2B marketing

Tools

6sense

Demandbase

Job description

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline growth through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts. This hands-on role focuses on translating account intelligence into 1:1 and 1:few ABM plays that move deals forward.

As Campaign Manager, you'll design and execute coordinated activations across email, digital, events, gifting, and content, briefing cross-functional teams and measuring pipeline impact.