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Job summary
A leading recruitment agency is seeking an Account Based Marketing Specialist to enhance marketing efforts focused on strategic accounts. The ideal candidate has 3–5 years of marketing experience, especially in Account-Based Marketing. This role will involve collaboration with sales teams, managing various marketing campaigns including events and webinars, and utilizing tools such as HubSpot, Apollo, and Gong Engage. The position offers a hybrid schedule after an initial ramp-up period in Houston, TX.
Qualifications
3–5 years of experience in Marketing, focusing on Account-Based Marketing or B2B enterprise campaigns.
Demonstrated ability to analyze sales funnels and adjust tactics based on performance.
Strong understanding of sales and marketing alignment.
Responsibilities
Map strategic accounts with Strategic Account Managers and identify opportunities for expansion.
Manage a calendar of ABM tactics, including live events and webinars.
Utilize sales tools to automate outbound marketing efforts.
Ensure alignment between marketing and sales teams.
Skills
Account-Based Marketing
B2B Marketing
Sales collaboration
Campaign analysis
Tools
HubSpot
Apollo
Gong Engage
Job description
A leading recruitment agency is seeking an Account Based Marketing Specialist to enhance marketing efforts focused on strategic accounts. The ideal candidate has 3–5 years of marketing experience, especially in Account-Based Marketing. This role will involve collaboration with sales teams, managing various marketing campaigns including events and webinars, and utilizing tools such as HubSpot, Apollo, and Gong Engage. The position offers a hybrid schedule after an initial ramp-up period in Houston, TX.