Account Based Marketing Professional

The Reynolds and Reynolds Company; Dayton (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Referral bonuses

Professional development

Promotion from within

Associate discounts — cell phones,Cars

Job summary

The Reynolds and Reynolds Company is seeking an Account-Based Marketing professional to develop targeted strategies for priority dealership accounts. You will partner with Sales to understand business needs and craft personalized campaigns that drive engagement and sales opportunities.

Responsibilities include prioritizing accounts, creating messaging plans, and coordinating multi-channel outreach while leveraging data to optimize campaigns.

Qualifications

• Bachelor’s Degree is required.
• Excellent written and verbal communication skills.
• Attention to detail and ability to manage multiple accounts.
• Familiarity with ABM strategy is a plus.

Responsibilities

• Identifying and prioritizing high-value accounts and opportunities.
• Developing account-specific strategies, messaging, and campaign plans.
• Partnering closely with Sales to align marketing activity with account strategy.
• Creating personalized outreach across email, digital, direct mail, events, and other channels.
• Using account insights and engagement data to determine the right message, audience, and timing.
• Tracking engagement and results to refine campaigns and help move accounts toward sales conversations.

Skills

Effective communicator

Strong attention to detail

ABM knowledge

Education

Bachelor's Degree

Job description

Position Description

The Account-Based Marketing (ABM) team develops highly targeted marketing strategies for priority dealership accounts and groups. The team partners with sales to understand each account’s business situation, opportunities, and needs, then creates personalized campaigns and experiences designed to build engagement and generate meaningful sales opportunities.

Position Description

The Account-Based Marketing (ABM) team develops highly targeted marketing strategies for priority dealership accounts and groups. The team partners with sales to understand each account’s business situation, opportunities, and needs, then creates personalized campaigns and experiences designed to build engagement and generate meaningful sales opportunities.

Key Responsibilities Include

• Identifying and prioritizing high-value accounts and opportunities.
• Developing account-specific strategies, messaging, and campaign plans.
• Partnering closely with Sales to align marketing activity with account strategy.
• Creating personalized outreach across email, digital, direct mail, events, and other channels.
• Using account insights and engagement data to determine the right message, audience, and timing.
• Tracking engagement and results to refine campaigns and help move accounts toward sales conversations.

Requirements

• Bachelor’s Degree required
• Effective communicator (written and verbal)
• Strong attention to detail
• Knowledge of account-based marketing strategy is a plus

Benefits

We strive to offer an environment that provides our associates with the right balance between work and family. We offer a comprehensive benefits package including:

• Medical, dental, vision, life insurance, and a health savings account
• 401(k) with up to 6% matching
• Paid vacation, sick days, and holidays
• Reynolds offers a hybrid work schedule, based on position eligibility. Following completion of your training period, eligible associates may work-from-home up to two days per week.

Company Perks, Including

• Referral bonuses
• Professional development and training
• Promotion from within
• Associate discounts for cell phones, cars, computers, entertainment, and much more

Facility Amenities, Including

• An onsite dining facility offering complimentary breakfast and lunch
• A fitness center
• A onsite medical center
• A wide variety of sports and social leagues to participate in after work, along with volunteering initiatives through our Associate Foundation

Reynolds and Reynolds promotes a healthy lifestyle by providing a non-smoking environment. Reynolds and Reynolds is an equal opportunity employer.