Marketing Executive

Jungheinrich Türkiye; Ataşehir; On-site; TRY 350,000 - 550,000; Full time

Job summary

Jungheinrich Türkiye is seeking an accomplished marketing leader to develop and execute the local strategy in line with global objectives. You will drive demand generation, digital marketing, CRM-driven online lead management, and supervise telesales/telemarketing to boost conversions.

You will translate regional initiatives into effective programs, collaborate with Sales, HR, After Sales and Product Management, manage online channels and budget, and analyze market data to identify growth

Qualifications

• Minimum 7 years of marketing experience, preferably in B2B, industrial or multinational organizations.
• Proven people management and team leadership experience is a must.
• Strong commercial mindset with a deep interest in customers, sales processes and market dynamics.
• Experience managing telesales, telemarketing, lead generation or inside sales activities.
• Experience with customer satisfaction programs and customer journey improvement initiatives.
• Strong knowledge of CRM systems, digital marketing and marketing analytics.
• Excellent stakeholder management and communication skills.
• Strong analytical thinking and project management capabilities.
• Ability to work effectively with local and international teams.
• Bachelor's degree in Business, Marketing, Engineering or a related field.
• Fluent English is mandatory (written and spoken).

Responsibilities

• Develop and execute the local marketing strategy in line with business objectives and global direction.
• Lead demand generation, digital marketing and CRM-driven online lead management activities.
• Manage and optimize telesales/telemarketing channels to increase lead conversion and business opportunities.
• Monitor customer satisfaction programs (NPS, CSAT, CES) and drive cross-functional improvement actions.
• Translate global and regional initiatives into effective local marketing programs.
• Work closely with Sales, HR, After Sales and Product Management teams to support branding and commercial growth.
• Manage online sales channels, marketing budget, agencies, events and customer engagement initiatives.
• Analyze market, customer and campaign data to identify growth opportunities.
• Lead, develop and motivate the marketing team while fostering a high-performance culture.

Skills

Marketing strategy

People management

CRM & digital marketing

Lead generation

Customer insights

Stakeholder management

Analytical thinking

Project management

B2B / industrial exposure

English fluency

Education

Bachelor's degree in Business, Marketing, Engineering or a related field

Tools

CRM systems

Marketing analytics

Digital marketing platforms

Telesales platforms

Job description

• Develop and execute the local marketing strategy in line with business objectives and global direction.
• Lead demand generation, digital marketing and CRM-driven online lead management activities.
• Manage and optimize telesales/telemarketing channels to increase lead conversion and business opportunities.
• Monitor customer satisfaction programs (NPS, CSAT, CES) and drive cross-functional improvement actions.
• Translate global and regional initiatives into effective local marketing programs.
• Work closely with Sales, HR, After Sales and Product Management teams to support branding and commercial growth.
• Manage online sales channels, marketing budget, agencies, events and customer engagement initiatives.
• Analyze market, customer and campaign data to identify growth opportunities.
• Lead, develop and motivate the marketing team while fostering a high-performance culture.

What We Are Looking For:

• Minimum 7 years of marketing experience, preferably in B2B, industrial or multinational organizations.
• Proven people management and team leadership experience is a must.
• Strong commercial mindset with a deep interest in customers, sales processes and market dynamics.
• Experience managing telesales, telemarketing, lead generation or inside sales activities.
• Experience with customer satisfaction programs and customer journey improvement initiatives.
• Strong knowledge of CRM systems, digital marketing and marketing analytics.
• Excellent stakeholder management and communication skills.
• Strong analytical thinking and project management capabilities.
• Ability to work effectively with local and international teams.
• Bachelor's degree in Business, Marketing, Engineering or a related field.
• Fluent English is mandatory (written and spoken).