Marketing and Communications Coordinator

Mesa Holding; Fatih; On-site; TRY 600,000 - 1,000,000; Full time

Job summary

Mesa Holding is seeking a seasoned Marketing Lead to drive all marketing activities from project positioning to media planning and CRM management. You will coordinate with Sales, Project Development and management teams to align messaging and campaigns across channels.

The role requires hands-on experience in real estate or high-value consumer segments, strong analytics, and the ability to manage budgets and agencies.

Qualifications

• University degree in Marketing, Business Administration, Communications or a related field.
• Experience in marketing for real estate or high-value consumer sectors is preferred.
• Experience with project launches, positioning and marketing planning.
• Strong knowledge of media planning and buying both online and offline.
• Experience in digital marketing, CRM, lead management and customer segmentation.

Responsibilities

• Prepare and manage marketing plans and budgets for projects.
• Plan and manage project launches, including positioning, target audience, key messages and communication plans.
• Follow market trends, competitors and customer expectations to support marketing and sales decisions.
• Collaborate with Sales and Project Development on project positioning, segmentation, pricing communication and sales plans.
• Plan and manage media planning and buying across digital, outdoor, print and other channels.
• Manage digital marketing campaigns and monitor lead generation, lead quality and sales conversion.
• Oversee CRM, lead management and customer communication with the Sales team.
• Prepare marketing materials, campaigns and launch content for websites, brochures and presentations.
• Lead brand management, social media, PR and corporate communications activities.
• Coordinate agencies (creative, PR, media planning/buying, digital) including briefs, budgets and performance.
• Head the Marketing and Corporate Communications team and oversee day-to-day activities.
• Produce regular marketing, media and campaign performance reports for management.

Skills

Communication skills

Presentation skills

Team management

Marketing planning

Project launches

Education

Bachelor's degree in Marketing, Business Administration, Communications or a related field

Tools

Google Analytics

Meta Business Suite

CRM

Digital advertising platforms

Job description

The role will work closely with the Sales, Project Development and management teams, covering all marketing activities from project positioning and launches to media planning, CRM and communications.

Key Responsibilities;

• Prepare and manage marketing plans and budgets for projects.
• Plan and manage project launches, including positioning, target audience, key messages and communication plans.
• Follow market trends, competitors and customer expectations and use these insights to support marketing and sales decisions.
• Work closely with Sales and Project Development teams on project positioning, customer segmentation, pricing communication and sales plans.
• Plan and manage media planning and buying across digital, outdoor, print and other relevant channels.
• Manage digital marketing campaigns and monitor lead generation, lead quality and sales conversion.
• Manage CRM, lead management and customer communication processes together with the Sales team.
• Manage the preparation of websites, brochures, presentations, sales materials, campaigns and launch content.
• Lead brand management, social media, PR and corporate communications activities.
• Manage creative, PR, media planning and buying, digital and production agencies, including briefs, budgets and performance.
• Lead the Marketing and Corporate Communications team and coordinate day-to-day activities.
• Prepare regular marketing, media and campaign performance reports for management.

Qualifications;

• University degree in Marketing, Business Administration, Communications or a related field.
• Relevant marketing experience in real estate, residential development or high-value consumer sectors.
• Experience in the real estate sector will be considered a strong advantage.
• Experience in project launches, positioning and marketing planning.
• Good understanding of media planning and buying across online and offline channels.
• Experience in digital marketing, CRM, lead management and customer segmentation.
• Experience in managing marketing and media budgets.
• Experience in managing creative, PR, media and digital agencies.
• Experience in team management.
• Good knowledge of Google Analytics, Meta Business Suite, CRM and digital advertising platforms.
• Strong communication and presentation skills.
• Good command of written and spoken English.