Senior Brand Manager

Confidential; Fatih; On-site; TRY 500,000 - 700,000; Full time

Job summary

Confidential is seeking an accomplished marketing professional to own brand growth and performance in a fast-paced environment. You will shape brand direction, turn market insights into growth opportunities and lead initiatives from planning through implementation.

The role requires strategic thinking, hands-on execution and deep understanding of consumer behavior, with strong collaboration across stakeholders and travel as required.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• 7+ years experience in brand or marketing management.
• Hands-on ATL campaign development and end-to-end ad production.
• Experience managing full product lifecycle from insight to post-launch.
• Strong brand positioning, portfolio management and integrated marketing communications.
• Ability to translate consumer and market data into business actions.
• Strong commercial and financial acumen including budgeting.
• Creative mindset to turn ideas into consumer experiences.
• Strong stakeholder management, communication and influencing.
• Professional English proficiency.
• Willingness to travel as required.

Responsibilities

• Shape brand strategy by evaluating consumer needs, category trends and priorities.
• Create annual brand roadmaps and define key initiatives for growth.
• Design and deliver integrated campaigns across offline, digital and social channels.
• Turn insights into new campaigns and product ideas.
• Oversee marketing investments and assess cost, feasibility and profitability.
• Monitor brand performance and take corrective actions.
• Coordinate development and market introduction of new products.
• Guide creative, media and activation partners from briefing to delivery.
• Collaborate with commercial, financial and ops teams for execution.
• Evaluate campaigns and apply learnings to future activities.
• Prepare business reviews and strategic recommendations for senior stakeholders.
• Monitor changing consumer behavior and market dynamics for risks and opportunities.

Skills

Brand management

Marketing strategy

Campaign management

Product lifecycle management

Integrated marketing communications

Data interpretation

Commercial acumen

Creative mindset

Stakeholder management

English proficiency

Willingness to travel

Education

Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or related discipline

Job description

We are looking for an accomplished marketing professional to take ownership of brand growth and performance in a fast-paced environment. The ideal candidate will combine strategic thinking with strong commercial awareness, consumer understanding and hands-on execution capabilities.

Working closely with multiple stakeholders, this position will shape brand direction, turn market insights into growth opportunities and lead marketing initiatives from initial planning through implementation.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience in developing and executing ATL campaigns, including the end-to-end management of advertising film production.
• Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and translate insights into clear business actions.
• Strong commercial and financial acumen, including experience in budget management and profitability analysis.
• A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
• Strong stakeholder management, communication, presentation and influencing skills.
• Professional proficiency in written and spoken English.
• Willingness to travel based on business requirements.

Key Responsibilities

• Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
• Guide creative, media and activation partners from briefing through final delivery.
• Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
• Evaluate campaign results and use key learnings to improve future activities.
• Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.