Growth Marketing Manager

Astera Career and Consultancy; Fatih; On-site; TRY 300,000 - 600,000; Full time

Job summary

Astera Career and Consultancy is seeking a Growth Marketing Manager for a telecommunications and technology client. You will own market discovery, audience insights and end-to-end growth campaigns across paid and organic channels.

Lead channel strategy, messaging, and optimization while collaborating with Product, Sales and Creative teams. You will drive conversion, activation and revenue by applying AI-enabled marketing workflows and rigorous measurement.

Qualifications

• Fluent English is essential for communication, writing and presentations.
• 5+ years in growth/digital/performance marketing with campaign responsibility.
• Hands-on experience with digital campaign management and optimization.
• Ability to define markets, channels and messaging that resonate.
• Experience with Google Ads and LinkedIn and/or Meta Ads platforms.
• Knowledge of GA4, GTM, Search Console and Looker Studio for analytics.
• Commercial mindset linking marketing to measurable outcomes.
• Experience guiding creative resources and strong audience understanding.
• Advanced AI tools proficiency in marketing workflows.
• Startup/B2B/service marketing experience preferred.
• Independent, resourceful and ownership-driven.

Responsibilities

• Develop and execute growth marketing strategies aligned with revenue goals.
• Identify target markets and audiences based on insights and potential.
• Define channels, messaging and campaign approaches for each segment.
• Plan, launch, manage and optimize paid and organic campaigns.
• Manage digital advertising across Google Ads, LinkedIn, and Meta.
• Coordinate with Product and Sales for positioning and lead generation.
• Analyze the customer journey, close gaps and drive conversions.
• Monitor KPIs: lead volume, conversion rates, CAC, activation and retention.
• Build dashboards to track campaign performance and funnel efficiency.
• Document hypotheses and learnings from A/B tests and experiments.
• Provide briefs to Creative Designer and ensure alignment with objectives.
• Oversee messaging and content priorities; not hands-on design.
• Coordinate CRM, lifecycle marketing and lead nurturing with Sales.
• Leverage AI tools extensively to improve research, targeting and productivity.

Skills

Fluent English

5+ years experience

Digital campaign management

Customer acquisition

Audience segmentation

Performance marketing

Channel strategy

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

AI tools

Startup experience

B2B/service marketing

Independent work

Tools

GA4

Google Tag Manager

Looker Studio

Google Ads

LinkedIn Ads

Meta Ads

AI tools

Job description

For our client operating in the telecommunications and technology sector, we are looking for an experienced Growth Marketing Manager who can combine strategic growth thinking with hands‑on campaign execution.

This role will be responsible for identifying the right markets and audiences, translating product value into compelling customer propositions, and building measurable acquisition, conversion and growth strategies.

The Growth Marketing Manager will work closely with Product, Sales and Creative teams, taking ownership of growth initiatives from market and audience definition through campaign execution, optimization, performance measurement and continuous improvement.

Key Responsibilities

• Develop and execute growth marketing strategies aligned with business and revenue objectives.
• Identify and prioritize target markets, customer segments and audiences based on market insights, customer needs and commercial potential.
• Define the most effective channels, messaging and campaign approaches for different markets and audience segments.
• Plan, launch, manage and optimize paid and organic customer acquisition campaigns.
• Manage digital advertising activities across platforms such as Google Ads, LinkedIn and Meta, including targeting, budget allocation, testing and optimization.
• Work closely with Product and Sales teams to align product positioning, lead generation, customer acquisition and conversion strategies.
• Analyze the full customer journey and funnel, identify conversion gaps, and develop initiatives to improve acquisition, activation and conversion.
• Own and monitor key growth KPIs including qualified lead volume, conversion rates, cost per qualified lead, customer acquisition cost (CAC), activation rates, retention indicators, campaign efficiency and revenue contribution.
• Build and maintain clear performance dashboards to monitor campaign effectiveness, channel performance and funnel efficiency.
• Translate customer and campaign data into actionable recommendations and determine which initiatives should be scaled, optimized or discontinued.
• Develop and manage structured A/B tests and growth experiments, documenting hypotheses, outcomes and key learnings.
• Provide clear direction and briefs to the Creative Designer, ensuring creative outputs are aligned with audience expectations, campaign objectives and channel requirements.
• Manage campaign messaging and content priorities without being directly responsible for graphic design execution.
• Coordinate CRM, lead nurturing and lifecycle marketing activities in collaboration with Sales and other relevant teams.
• Use AI tools extensively and effectively across research, audience analysis, campaign development, content workflows, optimization, reporting and productivity.

Qualifications

• Fluent English is essential. Candidates must be able to communicate, write, present and work professionally in English.
• Minimum 5 years of experience in growth marketing, digital marketing, performance marketing or a related field, with at least 3 years of direct responsibility for campaigns or growth programs.
• Strong hands‑on experience in digital campaign management, customer acquisition, audience segmentation and performance marketing.
• Proven ability to determine which markets and audiences to target, which channels to use and what type of messaging will resonate with them.
• Hands‑on experience with platforms such as Google Ads and LinkedIn and/or Meta Ads.
• Strong working knowledge of analytics and measurement tools such as GA4, Google Tag Manager, Search Console and Looker Studio, or equivalent platforms.
• Strong commercial mindset and ability to connect marketing activities with measurable business outcomes.
• Experience managing or directing creative resources; the role does not require hands‑on graphic design, but strong creative judgment and audience understanding are essential.
• Advanced proficiency in AI tools and AI‑supported marketing workflows is essential.
• Previous experience in a startup environment and B2B/service marketing is highly preferred.
• Ability to work independently, prioritize limited resources and take end‑to‑end ownership of initiatives.