Marketing Manager

Gizli; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Gizli is seeking a Marketing Manager to drive growth for its leading FMCG brands across local and international markets. You will develop strategies, manage budgets, and lead new product launches end-to-end.

You will collaborate with Sales, Finance, R&D, and agencies, translating consumer insights into actionable plans and optimizing the brand portfolio for market needs.

Qualifications

• Bachelor’s degree from a relevant university department.
• 8–10 years of experience in marketing, brand management, and consumer marketing, with solid FMCG experience.
• Strong experience in new product development and launch management.
• Strong understanding of market, consumer, category, and competitive analysis.
• Proven experience in marketing strategy, portfolio management, and innovation.
• Good command of English.
• Proficiency in MS Office applications.
• Strong strategic thinking, analytical, communication, and stakeholder management skills.
• Results-oriented with a strong commercial mindset.

Responsibilities

• Develop and execute marketing and category growth strategies for assigned brands.
• Develop and manage annual marketing plans, budgets, and key performance indicators.
• Lead end-to-end new product launch processes, including concept development, naming, packaging, pricing, and launch planning.
• Develop and optimize the brand portfolio and product range in line with market needs and business objectives.
• Analyze consumer, market, category, competitive, and trend data to identify growth and innovation opportunities.
• Lead innovation initiatives and collaborate closely with R&D teams to develop new product and portfolio opportunities.
• Develop and manage media, channel, promotion, and marketing communication strategies.
• Monitor and analyze marketing and brand performance and translate insights into actionable growth plans.
• Work closely with Sales, Finance, Trade Marketing, R&D, Medical, and other cross-functional teams.
• Lead relationships and projects with agencies and other external business partners.

Skills

Strategic thinking

Analytical

Communication

Stakeholder management

Education

Bachelor’s degree

Tools

MS Office

Job description

Our client is a leading FMCG company with a strong brand portfolio and a solid growth trajectory. Building on its strong brand heritage, the company continues to move forward through innovation, consumer insights, and next-generation marketing approaches. With ambitious growth plans across local and international markets, it remains focused on continuously strengthening its brands and expanding its product portfolio.

As part of this exciting growth journey, we are looking for a Marketing Manager who will make a meaningful impact in the world of marketing.

Job Description

• Develop and execute marketing and category growth strategies for assigned brands,
• Develop and manage annual marketing plans, budgets, and key performance indicators,
• Lead end-to-end new product launch processes, including concept development, naming, packaging, pricing, and launch planning,
• Develop and optimize the brand portfolio and product range in line with market needs and business objectives,
• Analyze consumer, market, category, competitive, and trend data to identify growth and innovation opportunities,
• Lead innovation initiatives and collaborate closely with R&D teams to develop new product and portfolio opportunities,
• Develop and manage media, channel, promotion, and marketing communication strategies,
• Monitor and analyze marketing and brand performance and translate insights into actionable growth plans,
• Work closely with Sales, Finance, Trade Marketing, R&D, Medical, and other cross-functional teams,
• Lead relationships and projects with agencies and other external business partners.

Qualifications

• Bachelor’s degree from a relevant university department,
• 8–10 years of experience in marketing, brand management, and consumer marketing, with solid FMCG experience,
• Strong experience in new product development and launch management,
• Strong understanding of market, consumer, category, and competitive analysis,
• Proven experience in marketing strategy, portfolio management, and innovation,
• Good command of English,
• Proficiency in MS Office applications,
• Strong strategic thinking, analytical, communication, and stakeholder management skills,
• Results-oriented with a strong commercial mindset.