Marketing Corporate Communications Director

Randstad Türkiye; Fatih; On-site; TRY 200,000 - 420,000; Full time

Job summary

Randstad Türkiye is seeking a seasoned Marketing Director to formulate and execute the company’s global marketing strategy across brands and markets. You will strengthen brand architecture, align with sales, and drive ROI through KPI-led campaigns.

The role covers budget management, global trade shows, executive communications, and digital marketing leadership, including CRM and marketing automation integrations, with a focus on international growth and pre-IPO preparation support.

Qualifications

• Bachelor’s degree in a related field.
• 12+ years of professional experience, including at least 5 years in a Marketing Manager or Marketing Director role.
• Proven track record in export-oriented industrial manufacturing and B2B marketing.
• Demonstrated success in managing multi-brand portfolios and leading global marketing initiatives.
• Extensive experience in planning and executing global trade shows and international corporate events.
• Hands-on experience with CRM and Marketing Automation platforms.
• Active involvement with executive leadership, including the CEO.
• Advanced English (written and verbal).

Responsibilities

• Formulate and execute the company’s global marketing strategy.
• Develop initiatives to strengthen brand awareness and market positioning.
• Collaborate closely with sales teams to drive new customer acquisition.
• Prepare and manage the overall marketing budget.
• Drive and optimize all marketing activities based on KPIs and ROI.
• Oversee corporate communications strategy and executive communications for the CEO.
• Plan and manage international trade shows and events.
• Lead end-to-end go-to-market strategies for new product launches.
• Lead and manage digital marketing efforts including CRM/MA integration.
• Provide strategic marketing support to global sales teams.
• Plan localized regional marketing initiatives.
• Manage partnerships with agencies/vendors.
• Support ESG and sustainability communication initiatives.

Skills

Strategic marketing leadership

Brand management

Corporate communications

Digital marketing

Content management

Event management

Sales enablement support

Pre-IPO preparation

Agency/vendor management

English proficiency

Education

Bachelor’s degree in Business Administration/Marketing/Communications/International Trade/Industrial Engineering

Tools

CRM platforms

Marketing Automation

SEO/SEM tools

Job description

Marketing Strategy,

• Formulate and execute the company’s global marketing strategy.
• Develop initiatives to strengthen brand awareness and market positioning.
• Collaborate closely with sales teams to drive new customer acquisition.
• Prepare and manage the overall marketing budget.
• Drive and optimize all marketing activities based on KPIs and ROI.

Brand Management,

• Manage corporate identity across all brands and refine the brand architecture.
• Establish and enforce corporate identity standards across the organization.
• Create and maintain comprehensive brand guidelines.
• Build a strong, consistent brand perception on a global scale.

Corporate Communications,

• Develop and implement the overarching corporate communications strategy.
• Plan and manage executive communications for the CEO.
• Oversee media relations and press management.
• Direct crisis communication processes and strategies.
• Prepare high-level corporate presentations.

Digital Marketing,

• Oversee the management and continuous development of all corporate websites.
• Formulate and execute comprehensive SEO and SEM strategies.
• Manage all corporate social media accounts, with a strong focus on LinkedIn.
• Plan and execute targeted digital advertising campaigns.
• Expand and optimize CRM and Marketing Automation systems.
• Drive lead generation and enhance digital performance metrics.
• Integrate AI-powered marketing tools and applications into workflows.

Content Management,

• Oversee the creation, updating, and distribution of marketing collateral, including technical catalogs, brochures, reference books, technical articles, video content, and corporate films.

Events Trade Shows,

• Plan and execute all international trade shows and industry events.
• Represent the company at agent/distributor meetings and technical seminars.

Sales Enablement Support,

• Provide strategic marketing support to global sales teams.
• Enhance sales proposal templates and presentation materials.
• Plan localized regional marketing initiatives.
• Lead end-to-end go-to-market strategies for new product launches.
• Conduct competitor intelligence and market research analysis.

Pre-IPO Preparation,

• Align the corporate communications infrastructure with international IPO standards.
• Coordinate the preparation of corporate profile materials and investor relations decks.
• Execute strategic communication projects to elevate global brand equity.
• Support ESG (Environmental, Social, Governance) and sustainability communication initiatives.
• Reinforce corporate governance practices from a communications perspective.

Agency Vendor Management,

• Manage partnerships and evaluate performance for advertising, PR, digital, graphic design, and media production agencies.

qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, International Trade, Industrial Engineering, or a related field.
• Minimum of 12 years of professional experience, including at least 5 years in a Marketing Manager or Marketing Director role.
• Proven track record within export-oriented industrial manufacturing companies.
• Solid experience in B2B industrial product marketing.
• Demonstrated success in managing multi-brand portfolios and leading global marketing initiatives.
• Extensive experience in planning and executing global trade shows and international corporate events.
• Active involvement in digital transformation initiatives and hands-on experience with CRM and Marketing Automation platforms.
• Experience working closely with executive leadership, including the CEO.
• Prior participation in pre-IPO preparation, corporate transformation, post-merger acquisition brand integration, or global brand structuring are preferred.
• Strong leadership, analytical thinking, and strategic decision‑making skills.
• Exceptional communication, presentation, and organizational abilities.
• Proven talent for team building, talent development, and leadership.
• Advanced proficiency in English (written and verbal).