Brand & Digital Marketing Manager

Tatildukkani.com; Fatih; On-site; TRY 350,000 - 600,000; Full time

Job summary

Tatildukkani.com is seeking a Brand & Digital Marketing Manager to join our Marketing team in Turkey. You will lead digital marketing across our hotel brands, shape brand positioning and tone of voice, and own social media strategy and paid campaigns to drive guest engagement and bookings.

You will collaborate with Sales, E-commerce and external agencies, manage budgets, and drive integrated campaigns for growth and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
• Minimum 7 years of experience in marketing, digital marketing, brand management, social media or marketing communications with leadership experience.
• Experience managing multiple B2C brands or a multi-brand portfolio.
• Strong experience in social media strategy, content planning, paid social advertising and digital campaign management.
• Solid understanding of major digital advertising platforms, particularly Meta Ads, and campaign evaluation.
• Experience in brand positioning, communication strategy, tone of voice and integrated campaigns.
• Strong commercial mindset linking marketing to sales and customer acquisition.
• Experience managing marketing budgets, agencies and external partners.
• Strong analytical skills and ability to translate data into actions.
• Experience developing creative, social media and digital marketing teams.

Responsibilities

• Lead digital marketing and brand communication strategies for the Group's B2C brands and hotel portfolio.
• Own social media strategy and calendar across brands, including content planning and campaign execution.
• Plan and manage paid social media campaigns and budgets with Performance Marketing.
• Develop integrated digital campaigns supporting sales, brand awareness and engagement.
• Monitor and optimize marketing and media budgets across brands.
• Coordinate with Sales, E-commerce and other teams to translate priorities into marketing initiatives.
• Brief external agencies and manage campaigns, budgets and performance reviews.
• Lead internal creative and digital marketing teams and oversee assets.

Skills

Social media strategy

Content planning

Paid social advertising

Digital campaign management

Brand positioning

Tone of voice

Analytics

Team leadership

Budget management

Project management

Education

Bachelor's degree in Marketing/ Communications/ Advertising/ Business Administration

Tools

Meta Ads

Job description

We are looking for a Brand & Digital Marketing Manager to be part of our Marketing team.

Responsibilities

• Lead the digital marketing and brand communication strategies for the Group's B2C brands and hotel portfolio, ensuring a consistent and distinctive brand presence across all customer touchpoints.
• Develop and manage brand positioning, communication strategies, tone of voice and content direction for multiple B2C brands.
• Own the social media strategy and communication calendar across brands, overseeing content planning, creative development, community management and campaign execution.
• Plan and manage paid social media campaigns and budgets, working closely with the Performance Marketing team to ensure alignment between brand communication and commercial objectives.
• Develop integrated digital campaigns to support sales, brand awareness, customer acquisition and engagement objectives.
• Manage and monitor marketing and media budgets across brands, evaluating campaign performance and ensuring effective allocation of resources.
• Work closely with Sales, E-commerce, Performance Marketing and other commercial teams to translate business priorities, campaigns and sales targets into effective marketing initiatives.
• Coordinate external creative, social media, media and communication agencies, including briefing, campaign planning, budget management and performance reviews.
• Lead the internal creative and digital marketing team, including Graphic Design, Digital Marketing and Social Media functions.
• Oversee the development of creative assets including social media content, digital campaigns, video/photo productions, influencer collaborations and other brand communication materials.
• Manage the digital marketing and communication activities of the Group's hotel brands, supporting brand awareness, direct bookings, seasonal campaigns and guest engagement.
• Identify relevant influencer, content creator and strategic partnership opportunities and manage collaborations from planning through execution.
• Monitor brand, social media and campaign KPIs and turn performance data into actionable insights and optimization opportunities.
• Follow digital marketing, social media, travel and hospitality trends and introduce new platforms, formats and communication opportunities to the Group.
• Ensure consistent brand identity and communication standards across all digital channels and customer-facing platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
• Minimum 7 years of experience in marketing, digital marketing, brand management, social media or marketing communications, including experience in a managerial or team leadership role.
• Proven experience managing multiple B2C brands or a multi-brand portfolio simultaneously.
• Strong experience in social media strategy, content planning, paid social advertising and digital campaign management.
• Solid understanding of major digital advertising platforms, particularly Meta Ads, and the ability to evaluate campaign performance, targeting strategies and budget allocation.
• Experience in brand positioning, communication strategy, tone of voice and integrated campaign development.
• Strong commercial mindset with the ability to connect marketing activities with sales, revenue and customer acquisition objectives.
• Experience managing marketing budgets, agencies and external partners.
• Strong analytical skills with the ability to interpret campaign and channel performance and translate data into business actions.
• Experience managing and developing creative, social media and/or digital marketing teams.
• Strong project management and stakeholder management skills, with the ability to coordinate multiple brands, campaigns and teams simultaneously.
• Excellent communication, presentation and leadership skills.
• Good command of written and spoken English.
• Experience in tourism, hospitality, online travel, e-commerce or other B2C industries is highly preferred.
• Previous experience managing marketing activities for hotels, travel brands or online booking/sales platforms will be considered a strong advantage.