Marketing Lead

nivo; Arnavutköy; On-site; TRY 400,000 - 640,000; Full time

Job summary

Atourcompany in Turkey seeks a versatile Marketing Lead to bridge acquisition and stakeholder communications with data-driven actions across online and offline channels.

You will design end-to-end CRM campaigns (SMS, email, push), lead omnichannel initiatives, and manage paid campaigns while building influencer/KOL partnerships. The role requires hands-on field involvement across store locations and strong analytical, negotiation, and brand communication skills.

Qualifications

• Proven experience in local marketing and brand communication.
• Strong analytical mindset with data-driven strategy skills.
• Excellent communication and negotiations with B2B/B2C stakeholders.
• Solid command of 360-degree CRM principles and campaigns.

Responsibilities

• Data-driven segmentation to design end-to-end personalized CRM campaigns (SMS, email, push).
• Develop omnichannel initiatives including offline and online marketing, events, and guerrilla tactics to boost store traffic and conversions.
• Oversee performance marketing campaigns (Paid Social & Paid Search) to drive footfall and optimize ROAS/CPA.
• Establish influencer/KOL/UGC partnerships to amplify brand awareness.
• Collaborate with Category and Sales to create bundled offers and ensure digital messaging translates to physical retail (O2O).
• Lead ecosystem expansion projects and manage potential partnerships and commercial agreements.

Skills

Local marketing

Brand communication

Digital marketing

Offline marketing

Analytical mindset

CRM management

Stakeholder management

Job description

Atourcompany,wearenavigatingthedynamicworldofourbrandsandretailspaces,constantlystrivingtomaximizeourstorefootfallandcreateunforgettablecustomerexperiences.

Wearecurrentlyseekingaversatileanddynamic MarketingLead whowillactas astrategicleverforoursalestargets.Thisuniquerolebridgesthegapbetweenacceleratingnewcustomeracquisitionandfosteringend-to-endstakeholdercommunicationthroughhighlyeffective,data-drivenmarketingactions.

Ifyouarehighlyanalytical,commerciallysavvy, amasterof 360-degree CRM,andexcitedtodrivegrowthbothonlineandinthefield,wewouldlovetomeetyou.

KeyResponsibilities:

Executedata-drivensegmentation(CLV,churn,etc.)todesignandmanageend-to-end,personalizedCRMcampaignsacrossSMS,email,andpushnotifications.

Developcreativeofflineandonlineomnichannelinitiatives,alongsideseasonalguerrillamarketingandlocalevents,tocontinuouslybooststoretrafficandconversionrates.

Overseeperformancemarketingcampaigns(PaidSocial&PaidSearch)explicitlyaimedatdrivingfootfall,continuouslyoptimizingmetricslikeROASandCPA.

EstablishregionalandnationalInfluencer/KOLandUGC (User GeneratedContent)partnershipstoamplifybrandawareness.

CollaboratewithCategoryandSalesteamstocreatebundledoffers,andensuredigitalmessagingtranslatesflawlesslyintophysicalretailthroughO2O (Online-to-Offline)visualaudits.

Spearheadecosystem expanding projects,identifyingand managing potential partnerships and commercial agreement processes.

Qualifications:

Provenexperienceinlocalmarketing,brandcommunication, aswellasbothdigitalandoffline marketinglandscapes.

Stronganalyticalmindsetwiththeabilitytobuilddata-drivenstrategiesandextractdeepsegmentanalyses.

Excellentcommunicationandnegotiationskills,highlycompetentinbothB2BandB2Cstakeholdermanagement.

Solidcommandoftrademarketingprinciples,commercialgrowthmetrics,andcomprehensive360-degree CRMmanagement.

Hands-onexperienceinmanagingInfluencer, KOLandUGCcontentandprocesses.

Dynamic,proactivenaturewithnotravelrestrictions,readytotakeon anactive,hands-on role inthefieldacrossdifferentstorelocations.

Joinus insteeringthedynamicfutureofourbrandsandelevatingtheretailexperiencetonewheights!