CRM & Loyalty Lead – Türkiye (Owned Media)

H&M; Şişli; On-site; TRY 600,000 - 900,000; Full time

Benefits offered by this job

25% Staff discount on all brands

HIP incentive program

Private medical and health insurance

Baby gift card

Paid casual leave

Birthday leave

Long service rewards

Career opportunities

Job summary

H&M Türkiye is seeking an Owned Media Lead to manage end-to-end CRM and Loyalty activities in Türkiye. You will plan, optimize and execute CRM databases and journeys, and align owned media with global strategies while delivering measurable impact.

You will collaborate with local and global teams, drive member growth, and ensure data-driven, personalized communication across email, push and other channels in line with the marketing calendar.

Qualifications

• 5+ years in CRM, owned media or digital marketing in retail or ecommerce.
• Strong email/app/digital channel management experience.
• Experience with MAPs and campaign execution.
• Data-driven mindset with strong analytics.
• Experience in international, stakeholder-rich environments.
• Fluent in English, written and spoken.

Responsibilities

• Plan, optimize and execute CRM communications across email, push, SMS and WhatsApp.
• Drive loyalty activities for H&M Membership to grow the member base.
• Leverage MAP to create automated, data-driven customer journeys.
• Align local owned media with global campaigns and paid media.
• Collaborate with production, commercial teams and stakeholders.

Skills

CRM experience

Owned media

Digital marketing

Email management

Marketing automation

Data-driven

English fluency

Education

Marketing/Comms/Business degree

Job description

H&M Türkiye is seeking an Owned Media Lead to manage end-to-end CRM and Loyalty activities in Türkiye. You will plan, optimize and execute CRM databases and journeys, and align owned media with global strategies while delivering measurable impact.

You will collaborate with local and global teams, drive member growth, and ensure data-driven, personalized communication across email, push and other channels in line with the marketing calendar.