Owned Media Lead

H&M; Şişli; On-site; TRY 600,000 - 900,000; Full time

Benefits offered by this job

25% Staff discount on all brands

HIP incentive program

Private medical and health insurance

Baby gift card

Paid casual leave

Birthday leave

Long service rewards

Career opportunities

Job summary

H&M Türkiye is seeking an Owned Media Lead to manage end-to-end CRM and Loyalty activities in Türkiye. You will plan, optimize and execute CRM databases and journeys, and align owned media with global strategies while delivering measurable impact.

You will collaborate with local and global teams, drive member growth, and ensure data-driven, personalized communication across email, push and other channels in line with the marketing calendar.

Qualifications

• 5+ years in CRM, owned media or digital marketing in retail or ecommerce.
• Strong email/app/digital channel management experience.
• Experience with MAPs and campaign execution.
• Data-driven mindset with strong analytics.
• Experience in international, stakeholder-rich environments.
• Fluent in English, written and spoken.

Responsibilities

• Plan, optimize and execute CRM communications across email, push, SMS and WhatsApp.
• Drive loyalty activities for H&M Membership to grow the member base.
• Leverage MAP to create automated, data-driven customer journeys.
• Align local owned media with global campaigns and paid media.
• Collaborate with production, commercial teams and stakeholders.

Skills

CRM experience

Owned media

Digital marketing

Email management

Marketing automation

Data-driven

English fluency

Education

Marketing/Comms/Business degree

Job description

As an Owned Media Lead, you will be responsible from end-to-end CRM & Loyalty activities of H&M Türkiye. You will plan, optimize & execute CRM database & journey and keep the database active with locally relevant plans in line with global strategy. You will play a key role in aligning owned media with paid and earned activities, ensuring consistent, omni‑channel communication that strengthens customer engagement and delivers measurable impact. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

You will:

• Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar.
• Plan & execute loyalty activities of H&M Membership through member exclusive activations in store and online business to drive member base growth for business expansion purposes.
• Leverage the Marketing Automation Platform (MAP) to create data‑driven, automated customer journeys and campaign communication
• Oversee global email and push activities to ensure strong alignment between global and local communication
• Use customer data and segmentation to deliver personalized content that drives conversion and membership growth
• Support the Commercial team with relevant SEO actions
• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns
• Collaborate closely with production and commercial teams to brief and execute campaigns that balance brand and sales objectives and align with QCP
• Plan and execute local H&M Membership events, partnerships and Mission activations according to global guidelines

WHO YOU’LL WORK WITH

In this role, you will work closely with Paid Media Leads, Commercial and Production teams, CRM and data specialists, as well as local and global marketing stakeholders. You act as the connector between customer data, content and channels, ensuring alignment across teams and initiatives.

WHO YOU ARE

We are looking for people with…

• 5+ years of experience in CRM, owned media or digital marketing, preferably within retail or e‑commerce
• Strong understanding of email, app and digital channel management
• Experience working with marketing automation platforms and campaign execution
• Strong analytical skills and confidence in using data to optimize performance
• Experience in an international, stakeholder‑rich environment
• A degree in Marketing, Communications, Business or a related field
• Fluency in English, written and spoken

And people who are…

• Confident communicators and strong stakeholder managers
• Collaborative and comfortable working cross‑functionally
• Proactive, curious and solution‑oriented, with a growth mindset

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.
• Private medical and health insurance
• Baby gift card
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 10,15 & 20 years anniversary
• Endless career opportunities

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role based on a local contract in İstanbul, Türkiye. The Owned Media Lead reports to Marketing Manager.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.