CRM Insights Analyst for Loyalty & Campaigns

Alshaya Group Avrasya; Fatih; On-site; TRY 180,000 - 260,000; Full time

Job summary

Alshaya Group in Turkey, within the Victoria’s Secret division, seeks a CRM Specialist to analyze customer data, build reports, and drive loyalty initiatives. You will craft monthly and weekly CRM KPI dashboards, support international campaigns, and work with marketing to optimize engagement.

You will bring at least 3 years in CRM, strong SQL, MS Dynamics CRM, and Power BI skills, plus fluent English. The role is on-site and offers growth in a global retail environment.

Qualifications

• Bachelor’s degree in economics, business or engineering preferred.
• Minimum 3 years experience in CRM and analytics.
• Fluent English, written and spoken.
• Strong MS Office skills.
• Hands-on SQL, MS Dynamics CRM and Power BI experience.
• Google Analytics is a must.

Responsibilities

• Analyze current customer data and identify improvements.
• Create CRM reports monthly and weekly and review with the manager.
• Prepare domestic and international CRM KPI reports.
• Improve data quality and enrichment continuously.
• Collaborate with campaign management to improve campaign efficiency.
• Define target groups for campaigns and support special campaigns.
• Generate data-driven insights and business outputs.
• Support customer loyalty and retention initiatives.
• Participate in all loyalty program processes.
• Research market innovations and evaluate database capacity.

Skills

CRM analysis

Analytical reporting

CRM deployment

MS Office

SQL queries

MS Dynamics CRM

Power BI

Google Analytics

Campaign tools

Education

Bachelor’s degree in Economics

Business Administration

Statistics

Tools

MS Dynamics CRM

Power BI

Google Analytics

SQL

Job description

Alshaya Group in Turkey, within the Victoria’s Secret division, seeks a CRM Specialist to analyze customer data, build reports, and drive loyalty initiatives. You will craft monthly and weekly CRM KPI dashboards, support international campaigns, and work with marketing to optimize engagement.

You will bring at least 3 years in CRM, strong SQL, MS Dynamics CRM, and Power BI skills, plus fluent English. The role is on-site and offers growth in a global retail environment.