Owned Media Lead

Hmgroup; Şişli; Vor Ort; TRY 420.000 - 660.000; Vollzeit

Benefits dieser Stelle

Staff discount 25%

HIP – Incentive Program

Private medical and health insurance

Meal Allowance

Transportation Allowance

Baby gift card

Additional vacation days (Marriage, P1

Paid Casual Leave

Birthday Leave

Long service reward at 10,15 & 20

Endless career opportunities

Zusammenfassung

H&M Group in İstanbul, Türkiye is seeking an Owned Media Lead to drive end-to-end CRM and loyalty programs for Türkiye, Kazakhstan and Georgia. You will plan, optimize and execute CRM journeys, keep the local database active with locally relevant plans in line with global strategy.

You will align owned media with paid and earned activities to strengthen customer engagement and deliver measurable impact, using data-driven segmentation and MAP automation.

Qualifikationen

• 5+ years of experience in CRM, owned media or digital marketing.
• Strong understanding of email, app and digital channel management.
• Experience with marketing automation platforms and campaign execution.
• Strong analytical skills and data-driven decision making.
• Experience in an international, stakeholder-rich environment.
• Fluency in English.
• A degree in Marketing, Communications, Business or a related field.

Aufgaben

• Plan, optimize and execute CRM communications across email, push, and SMS/WhatsApp where applicable.
• Plan & execute loyalty activities of H&M Membership through member-exclusive activations in store and online.
• Leverage MAP to create data-driven, automated customer journeys and campaigns.
• Oversee global email and push activities to align global and local communication.

Kenntnisse

CRM strategy

Owned media

Digital marketing

Email marketing

Marketing automation

Data analytics

International environment

English fluency

Ausbildung

Marketing degree

Communications degree

Business degree

Tools

Marketing Automation Platform (MAP)

Jobbeschreibung

WHAT YOU'LL DO

As an Owned Media Lead, you will be responsible from end-to-end CRM & Loyalty activities of H&M Türkiye. You will plan, optimize & executive CRM database & journey and keep the database active with locally relevant plans in line with global strategy. You will play a key role in aligning owned media with paid and earned activities, ensuring consistent, omni‑channel communication that strengthens customer engagement and delivers measurable impact. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

• Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar.
• Plan & execute loyalty activities of H&M Membership through member exclusive activations in store and online business to drive member base growth for business expansion purposes.
• Leverage the Marketing Automation Platform (MAP) to create data‑driven, automated customer journeys and campaign communication.
• Oversee global email and push activities to ensure strong alignment between global and local communication.
• Use customer data and segmentation to deliver personalized content that drives conversion and membership growth.
• Support the Commercial team with relevant SEO actions.
• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns.
• Collaborate closely with production and commercial teams to brief and execute campaigns that balance brand and sales objectives and align with QCP.
• Plan and execute local H&M Membership events, partnerships and Mission activations according to global guidelines.

WHO YOU'LL WORK WITH

In this role, you will work closely with Paid Media Leads, Commercial and Production teams, CRM and data specialists, as well as local and global marketing stakeholders. You act as the connector between customer data, content and channels, ensuring alignment across teams and initiatives.

WHO YOU ARE

• 5+ years of experience in CRM, owned media or digital marketing, preferably within retail or e‑commerce.
• Strong understanding of email, app and digital channel management.
• Experience working with marketing automation platforms and campaign execution.
• Strong analytical skills and confidence in using data to optimize performance.
• Experience in an international, stakeholder‑rich environment.
• A degree in Marketing, Communications, Business or a related field.
• Fluency in English, written and spoken.

And people who are…

• Confident communicators and strong stakeholder managers.
• Collaborative and comfortable working cross‑functionally.
• Proactive, curious and solution‑oriented, with a growth mindset.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• Private medical and health insurance.
• Meal Allowance.
• Transportation Allowance.
• Baby gift card.
• Additional vacation days (Marriage, Paternal, Bereavement).
• Paid Casual Leave.
• Birthday Leave (Subject to 1 year of service).
• Long service reward at 10,15 & 20 years anniversary.
• Endless career opportunities.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

This is a full-time role based on a local contract in İstanbul, Türkiye. The Owned Media Lead reports to Marketing Manager.

Take the next step in your career with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency.