CRM & Loyalty Experience Lead

Extra360 Technology Solutions; Fatih; Hybrid; TRY 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid Working

Global Exposure

Training Opportunities

Healthcare Benefits

Daily Meals

Social Events

Career Growth

Job summary

Extra360 Technology Solutions in Turkey is seeking an experienced CRM professional to lead end-to-end campaigns, analyze customer data, and design personalized loyalty initiatives.

You will build audiences with segmentation like RFM, manage communications across SMS, email, push, and web channels, and collaborate with Marketing, Product, Tech, and Data teams to continuously improve CRM strategies.

Qualifications

• Bachelor's degree in business/related field.
• 5+ years of experience in CRM, Customer Experience, Loyalty, or Digital Marketing.
• Hands-on experience in CRM campaign management, customer segmentation, and personalized customer engagement.
• Experience working with RFM or similar customer segmentation methodologies.
• Experience managing CRM communication channels such as SMS, email, push notifications, and web push.

Responsibilities

• Plan, execute, and manage end-to-end CRM campaigns and operational processes.
• Analyze customer data to identify opportunities for acquisition, retention, loyalty, and revenue growth.
• Build target audiences using segmentation models and design personalized customer journeys.
• Plan, create, and launch customer communications across SMS, email, push notifications, web push.
• Monitor CRM campaign performance, prepare reports, and identify improvements.
• Collaborate with Marketing, Product, Technology, and Data teams to improve CRM strategies.

Skills

CRM

Customer Experience

Loyalty Programs

Digital Marketing

Education

Business Administration

Industrial Engineering

Statistics

Mathematics

Marketing

Tools

CRM Platforms

RFM Analysis

Job description

Extra360 Technology Solutions in Turkey is seeking an experienced CRM professional to lead end-to-end campaigns, analyze customer data, and design personalized loyalty initiatives.

You will build audiences with segmentation like RFM, manage communications across SMS, email, push, and web channels, and collaborate with Marketing, Product, Tech, and Data teams to continuously improve CRM strategies.