Journey Management & Communication Senior Executive

Beymen Group; Fatih; On-site; TRY 420,000 - 700,000; Full time

Job summary

Beymen Group invites you to the world of fashion, seeking a Journey Management & Communication Senior Specialist / Senior Executive to join our team. You will help build always-on journeys and omnichannel communications.

You will bring 5+ years in CRM, strong SQL, hands-on with CRM platforms, and the ability to translate customer behavior into scalable experiences. This role collaborates across Analytics, Digital, E-commerce, Stores and MarTech to connect online and offline behavior within

Qualifications

• 5+ years of experience in CRM, lifecycle marketing or related roles.
• Strong SQL skills and hands-on data work.
• Experience with CRM platforms and journey orchestration tools.
• Understanding of customer lifecycle, segmentation and personalization.

Responsibilities

• Build and manage always-on journeys and behavior-triggered scenarios.
• Orchestrate omnichannel customer communications across email, SMS, push, and in-app.
• Combine customer insights, data and marketing technology to scale experiences.
• Define triggers, eligibility, timing and success metrics for journeys.
• Apply test-and-learn discipline with A/B tests to optimize campaigns.
• Collaborate with Analytics, Digital, E-commerce, Stores and MarTech teams.

Skills

CRM

Lifecycle marketing

Customer journey management

Marketing automation

SQL

Data analysis

English communication

Tools

Salesforce Marketing Cloud

Adobe

Braze

Insider

Bloomreach

Emarsys

Dengage

Job description

Beymen, one of the significant performers of Turkey and the world luxury fashion scene, and Turkey's leading brands Network and Divarese, joined the investment fund of Mayhoola as Beymen Group in 2019. As a continuance of Mayhoola's investments since 2015, this move is the biggest foreign investment ever made in the Turkish luxury retail and fashion industry. In addition to Beymen Group, the Mayhoola’s mutual fund portfolio includes world-leading brands such as Valentino, Balmain and Pal Zileri.

Following the motto of moving towards the future by renewing itself every day and keeping the spirit of the time, Beymen Group invites you to the inspiring world of fashion by presenting more than 900 brands all together in Beymen stores, boutiques of world-famous brands, Beymen Club, Network and Divarese stores, e-commerce and mobile applications.

Beymen Group, a company that stands out with its principles, values, and commitment to social responsibility, is looking for a Journey Management & Communication Senior Specialist / Senior Executive to join our team! We seek passionate, creative, and courageous professionals who embrace continuous learning and prioritize customer satisfaction.

This role will help build and manage always-on journeys, behavior-triggered scenarios and omnichannel customer communications.

We are looking for someone who can bring together customer insight, data and marketing technology and turn them into scalable customer experiences.

• 5+ years of experience in CRM, lifecycle marketing, customer journey management, marketing automation or related roles.
• Strong SQL skills and ability to work hands-on with customer and transactional data.
• Hands-on experience with CRM / journey orchestration / marketing automation platforms such as Salesforce Marketing Cloud, Adobe, Braze, Insider, Bloomreach, Emarsys, Dengage or similar.
• Strong understanding of customer lifecycle, segmentation, behavioral triggers, personalization, frequency management and communication orchestration.
• Experience designing and managing multi-step journeys and automated CRM scenarios cross e-mail, SMS, push, onsite and other customer touchpoints.
• Ability to translate customer behavior into next-best-action, cross-sell, cross-category, loyalty, retention and churn-prevention scenarios.
• Work with Analytics, Digital, E-commerce, Stores, Clienteling and MarTech teams to connect online and offline customer behavior into a single CRM ecosystem.
• Define journey and scenario logic including triggers, eligibility, prioritization, suppression rules, channels, timing and success metrics.
• Establish a strong test-and-learn discipline, using A/B tests and control groups to continuously optimize journeys and communications.
• Experience in retail, luxury, fashion, beauty, e-commerce or other customer-data-rich industries is a plus.
• Familiarity with CDP, real-time personalization, APIs, data flows and AI-enabled marketing use cases is an advantage.
• Strong analytical thinking, commercial mindset and good command of English.

The role will play a key part in evolving Beymen CRM from campaign-based communication management to a fully connected Customer Journey & Lifecycle Management capability.